M&A Deal Summary

mix1 Life Acquires Shadow Beverages and Snacks - No Fear Energy Drink

On March 31, 2015, mix1 Life acquired beverage company Shadow Beverages and Snacks - No Fear Energy Drink from Shadow Beverages and Snacks for 12M USD

Acquisition Highlights
  • This is mix1 Life’s 1st transaction in the Beverages sector.
  • This is mix1 Life’s largest (disclosed) transaction.
  • This is mix1 Life’s 1st transaction in the United States.

M&A Deal Summary
Date 2015-03-31
Target Shadow Beverages and Snacks - No Fear Energy Drink
Sector Beverages
Buyer(s) mix1 Life
Sellers(s) Shadow Beverages and Snacks
Deal Type Divestiture
Deal Value 12M USD

Target

Shadow Beverages and Snacks - No Fear Energy Drink

United States
No Fear is an energy drink distributed primarily through a Direct Store Delivery ("DSD") network, which includes many of the independent Pepsi Bottlers.

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Buyer(S) 1

Buyer

mix1 Life

Scottsdale, Arizona, United States

website

Category Company
Founded 2009
Sector Distribution
Revenue 2M USD (2014)
DESCRIPTION

mix1 Life, Inc. is a distributor of mix1 natural nutritional products.

DEAL STATS #
Overall 1 of 1
Sector (Beverages) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 1 of 1

Seller(S) 1

SELLER

Shadow Beverages and Snacks

Phoenix, Arizona, United States

website

Category Company
Founded 2008
Sector Marketing
DESCRIPTION

Shadow Beverages and Snacks LLC is a accelerator of beverage and snack products. Shadow has developed an infrastructure to support brand building and brand development.

DEAL STATS #
Overall 1 of 1
Sector (Beverages) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 1 of 1
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