Mimi’s Rock - Ownership and Business Overview

Consumer ProductsCompany

Mimi’s Rock Ownership

Who owns Mimi’s Rock?

Mimi’s Rock is owned by FitLife Brands. It was acquired on February 28, 2023.

Mimi’s Rock Business Overview

Where is Mimi’s Rock headquartered?

Mimi’s Rock is headquartered in Oakville, Ontario.

What is Mimi’s Rock’s revenue?

Mimi’s Rock disclosed revenue of 37M CAD for 2021 and 40M CAD for 2020.

What sector is Mimi’s Rock in?

Mimi’s Rock is a consumer products company.

Consumer Products M&A Summary in 2023

Out of 60 sectors in the Mergr database, consumer products ranked 10 in number of deals in 2023. The largest consumer products acquisition in 2023 was Sottera - which was acquired by Altria Group for $2.8B.

Join Mergr to view all 166 acquisitions of consumer products companies in 2023, including 37 acquisitions by private equity firms, and 129 by strategics.

Mimi’s Rock

Mimi’s Rock Corp.

202 – 610 Chartwell Road,
Oakville, Ontario L6J 4A5
Canada,
www.mimisrock.com

Mimi’s Rock is an online dietary supplement and wellness company that markets and sells its products under the Dr. Tobias, All Natural Advice, and Maritime Naturals brand names. The Dr. Tobias brand features over 30 products, including the top-selling Dr. Tobias Colon 14-Day Cleanse and Omega 3 Fish Oil on Amazon.com. All Natural Advice and Maritime Naturals products focus on skin and beauty care. Products sold under the All Natural and Maritime Naturals brand names are made in Canada and registered with Health Canada and under the EU Cosmetics Act. Mimi’s Rock is based in Oakville, Ontario.


Company Summary

SECTOR

Consumer Products

Revenue

37   8% 2021
40   15% 2020
35   2019
(millions of CAD)

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