Merkle - M&A Summary, Ownership, and Business Overview

MarketingCompany

Merkle M&A Summary

Merkle has acquired 25 companies of its own, including 2 in the last 5 years. A total of 2 acquisitions came from private equity firms. It has also divested 3 assets.

Merkle has acquired in 11 different US states, and 4 countries. The Company’s most targeted sectors include marketing (36%) and internet software and services (32%).

Merkle Ownership

Who owns Merkle?

Merkle is owned by Dentsu Aegis Network. It was acquired on August 8, 2016.

Was Merkle formerly PE-backed?

Yes. Merkle was formerly owned by 1 private investor.

Merkle Business Overview

Where is Merkle headquartered?

Merkle is headquartered in Columbia, Maryland.

How many employees does Merkle have?

Merkle has 3,400 employees.

What sector is Merkle in?

Merkle is a marketing company.

When was Merkle founded?

Merkle was founded in 1971.

M&A Summary

  • M&A Total Activity28
    • M&A Buy Activity25
    • M&A Sell Activity3
  • Total Sectors Invested 6
  • Total Countries Invested 4
  • M&A Buy/Sell Connections 5

Merkle, Inc.

7001 Columbia Gateway Drive,
Columbia, Maryland 21046
United States,
(443) 542-4000
www.merkleinc.com

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. Merkle is based in Columbia, Maryland.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.2/yr) # 24 - - - 1 - 25
Sell (0.4/yr) # 1 - - - 1 1 3
  28

Most Recent M&A

Company Date Value Type
Filter LLC 2024-04-10 - Divestiture
Seattle, Washington · www.filterdigital.com
Shift7 Digital LLC 2023-04-04 - Add-on Acquisition
New York, New York · www.shift7digital.com
Merkle Response Management Group 2023-01-04 - Divestiture
Hagerstown, Maryland · www.merkleresponse.com
Filter LLC 2019-01-17 - Add-on Acquisition
Seattle, Washington · www.filterdigital.com
Amicus Digital 2018-08-20 - Add-on Acquisition
Sydney, Australia · www.amicusdigital.com.au
HelloWorld, Inc. 2018-01-03 - Divestiture
Southfield, Michigan · www.helloworld.com
Sokrati, Inc. 2017-07-27 - Add-on Acquisition
San Francisco, California · www.sokrati.com
Aquila Insight 2017-07-03 - Add-on Acquisition
Edinburgh, United Kingdom · www.aquilainsight.com
DIVISADERO Digital Intelligence 2017-04-05 - Add-on Acquisition
Madrid, Spain · www.divisadero.es
Axis41 2016-11-03 - Add-on Acquisition
Salt Lake City, Utah · www.axis41.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Marketing 9 (36%) - 1 (33%) -
Internet Software and Services 8 (32%) - - -
Information Technology 4 (16%) - 1 (33%) -
Business Services 2 (8%) - - -
Information Services 1 (4%) - - -
Media 1 (4%) - - -
Digital Media - - 1 (33%) -
Total 25 - 3 -

By Geo

State/Country Buy Value Sell Value
United States 20 - 3 -
  New York 4 - - -
  California 4 - - -
  Washington 3 - 1 -
  Georgia 2 - - -
  Virginia 1 - - -
  Utah 1 - - -
  Texas 1 - - -
  New Jersey 1 - - -
  Minnesota 1 - - -
  Illinois 1 - - -
  Arkansas 1 - - -
  Michigan - - 1 -
  Maryland - - 1 -
United Kingdom 3 - - -
Australia 1 - - -
Spain 1 - - -
Domestic 20 (80%) - 3 (100%) -
Cross-border 5 (20%) - - -
Total 25 - 3 -

M&A Connections

Deals
Acquired from
Investor(s)
8%
2 (8%)
Divested to
Strategic(s)
100%
3 (100%)

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