M&A Deal Summary

Meredith Acquires Every Day with Rachael Ray Magazine and Digital Media Assets

On October 31, 2011, Meredith acquired media company Every Day with Rachael Ray Magazine and Digital Media Assets from The Reader s Digest Association

Acquisition Highlights
  • This is Meredith’s 3rd transaction in the Media sector.
  • This is Meredith’s 6th transaction in the United States.
  • This is Meredith’s 1st transaction in Iowa.

M&A Deal Summary
Date 2011-10-31
Target Every Day with Rachael Ray Magazine and Digital Media Assets
Sector Media
Buyer(s) Meredith
Sellers(s) The Reader s Digest Association
Deal Type Add-on Acquisition

Target

Every Day with Rachael Ray Magazine and Digital Media Assets

Red Oak, Iowa, United States
Every Day with Rachael Ray Magazine and Digital Media Assets,comprises Every Day with Rachael Ray magazine that's published 10 times annually with a 7.4 million audience and 1.7 million ratebase and its related digital assets

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Buyer(S) 1

Buyer

Meredith

Des Moines, Iowa, United States
Category Company
Founded 1902
Sector Media
Employees5,290
Revenue 2.8B USD (2020)
DESCRIPTION
Meredith's corporate headquarters in downtown Des Moines, Iowa.
Meredith's corporate headquarters in downtown Des Moines, Iowa.

Meredith is a media and marketing company spanning broadcast television, print, and digital. Meredith is a leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents and Allrecipes. Meredith was formed in 1902 and is based in Des Moines, Iowa.

DEAL STATS #
Overall 6 of 19
Sector (Media) 3 of 9
Type (Add-on Acquisition) 6 of 12
State (Iowa) 1 of 1
Country (United States) 6 of 19
Year (2011) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-06-27 Eating Well

Shelburne, Vermont, United States

EatingWell Media Group is a fast-growing multimedia company with the mission of delivering the information and inspiration people need to make healthy eating a way of life.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-01-20 FamilyFun

New York, New York, United States

FamilyFun targets moms with a special focus on family activities such as cooking, crafts, celebrations and travel.

Buy -

Seller(S) 1

SELLER

The Reader s Digest Association

White Plains, New York, United States
Category Company
Founded 1922
Sector Publishing
Employees4,700
Revenue 2.4B USD (2006)
DESCRIPTION

Reader's Digest creates and delivers products and content for books, magazines, recorded music collections, DVD and video, and websites. The company sells its products in more than 70 countries and its magazines reach well over 100 million readers globally.

DEAL STATS #
Overall 5 of 7
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Iowa) 1 of 1
Country (United States) 4 of 6
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-04-09 Reader s Digest UK

London, United Kingdom

Reader’s Digest UK is a direct marketing business selling books, music CDs, DVDs and other products to its customer base of around 600,000 individuals. It also publishes a monthly magazine which is sent to nearly half a million subscribers and regularly operates prize draws for large sums of money.

Sell £13M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-06 Weekly Reader Publishing

United States

Weekly Reader Publishing is a publisher of educational materials that has been in existence for over 100 years. It provides teaching materials to elementary and secondary schools that was used by more than 90 percent of that country's school districts.

Sell -
Mergr

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