M&A Deal Summary

MediaBrands Worldwide Acquires Spring Creek Group

On October 5, 2011, MediaBrands Worldwide acquired media company Spring Creek Group

Acquisition Highlights

This is MediaBrands Worldwide’s 1st transaction in the Media sector.
This is MediaBrands Worldwide’s 1st transaction in the United States.
This is MediaBrands Worldwide’s 1st transaction in Washington.

M&A Deal Summary
Date	2011-10-05
Target	Spring Creek Group
Sector	Media
Buyer(s)	MediaBrands Worldwide
Deal Type	Add-on Acquisition

Target

Spring Creek Group

Seattle, Washington, United States

Spring Creek Group LLC is a provider of social media brand analytics, strategy, and marketing services agency.

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Buyer(S) 1

Buyer

MediaBrands Worldwide

New York, New York, United States

Category	Company
Sector	Media

DESCRIPTION

MediaBrands Worldwide, Inc. is a manages media-related assets of Interpublic Group of Companies globally.

DEAL STATS	#
Overall	1 of 1
Sector (Media)	1 of 1
Type (Add-on Acquisition)	1 of 1
State (Washington)	1 of 1
Country (United States)	1 of 1
Year (2011)	1 of 1