M&A Deal Summary

Mayfair Equity Partners Acquires LoopMe

On January 20, 2022, private equity firm Mayfair Equity Partners acquired marketing company LoopMe from BGF for 120M USD

Acquisition Highlights
  • This is Mayfair Equity Partners’ 1st transaction in the Marketing sector.
  • This is Mayfair Equity Partners’ 2nd largest (disclosed) transaction.
  • This is Mayfair Equity Partners’ 12th transaction in the United Kingdom.

M&A Deal Summary
Date 2022-01-20
Target LoopMe
Sector Marketing
Buyer(s) Mayfair Equity Partners
Sellers(s) BGF
Deal Type Secondary Buyout
Deal Value 120M USD

Target

LoopMe

London, United Kingdom
LoopMe is an advertising technology company that plays video adverts on mobile devices. LoopMe specializes in brand advertising, and clients include household names like Audi, LG, UBS, Microsoft, and Disney. LoopMe was founded in 2012 and is based in London, United Kingdom.

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Buyer(S) 1

Buyer

Mayfair Equity Partners

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2014
PE ASSETS 2.0B GBP
Size Large
Type Sector Focused
DESCRIPTION

Mayfair Equity Partners is a private equity firm focused on buyout and growth capital investments in the technology, media, communications, and consumer sectors. Mayfair was formed in 2014 and is headquartered in London.

DEAL STATS #
Overall 15 of 20
Sector (Marketing) 1 of 1
Type (Secondary Buyout) 5 of 7
Country (United Kingdom) 12 of 16
Year (2022) 1 of 3
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-31 Tangle Teezer

London, United Kingdom

Tangle Teezer is the category defining British haircare brand that produces a range of innovative detangling, blow-drying and styling hairbrushes famous for their unique teeth technology and innovative design. Tangle Teezer was founded in 2007 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-18 Garolla

Bradford, United Kingdom

Garolla combines high-quality products and decades of experience to produce electric garage doors that are industry leading. The company helps clients in designing own garage door by using online garage door designer. Allowing to create a unique garage door for your home, you simply have to choose the size and colour that you desire. Garollais was founded in 2017 and is based in Bradford, United Kingdom.

Buy -

Seller(S) 1

SELLER

BGF

Investor Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2011
PE ASSETS 2.5B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

Business Growth Fund (BGF) is a private investment firm focused on early and growth-stage investing across the UK. The Firm also invests in publicly traded companies. BGF's growth team looks to invest £1 to £15 million in small to mid-sized companies looking for additional capital to pursue growth. BGF was established in 2011 and is headquartered in London.

DEAL STATS #
Overall 67 of 92
Sector (Marketing) 5 of 5
Type (Secondary Buyout) 21 of 26
Country (United Kingdom) 64 of 87
Year (2022) 2 of 20
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-20 Pathfinder Medical

London, United Kingdom

Pathfinder Medical is a medical device company that has developed a proprietary technology to guide and accurately align catheters in endovascular procedures which allows for clinicians to make connections across blood vessels in the body without the need for open surgery. Pathfinder Medical was founded in 2014 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-24 Strathberry

Edinburgh , United Kingdom

Strathberry specialising in leather goods, skillfully crafted handbags and accessories. Strathberry’s creations are handcrafted in small batches using only the finest quality leathers and finishes. Strathberry was founded in 2013 and is based in Edinburgh, United Kingdom.

Buy -
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