Investment Summary

Maven Capital Partners Invests In Margin Guardian

On November 30, 2021, asset manager Maven Capital Partners invested in internet software and services company Margin Guardian

Investment Highlights
  • This is Maven Capital Partners’ 24th transaction in the Internet Software and Services sector.
  • This is Maven Capital Partners’ 191st transaction in the United Kingdom.

Investment Summary
Date 2021-11-30
Target Margin Guardian
Sector Internet Software and Services
Investor(s) Maven Capital Partners
Deal Type Growth Capital

Target

Margin Guardian

Liverpool, United Kingdom
Margin Guardian has built a platform that provides retailers with unique data insights such as price, viewed products and saved products directly from the consumer. Data provided to Margin Guardian’s partner retailers is generated through the Squished app, a multi-faceted browsing platform that enables consumers to browse, track and monitor high street fashion items on a single app. Margin Guardian was founded in 2017 and is based in Liverpool, United Kingdom.

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Investor(S) 1

Investor

Maven Capital Partners

Glasgow, United Kingdom

Investor Investor Investor Investor Investor

Category Asset Manager
Founded 2009
PE ASSETS 415M GBP
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Maven Capital Partners UK LLP (MCP) invests in lower mid-market companies throughout the UK. The Firm also provides mezzanine financing. MCP focuses on profitable companies with proven track records, balanced management teams, and diverse products and services. Maven looks to invest £2 - £10 million in businesses valued from £5 - £25 million. Sectors of interest include specialist manufacturing, health/pharmaceuticals, energy services, leisure, financial services, software and computer services, communication/IT, chemicals, food/beverage, media, consumer products, and support services. Types of transactions include MBOs, MBIs, BIMBOs, take privates, recapitalizations, and growth capital financings. Maven Capital Partners UK LLP was formed in 2009, following a management buyout of Aberdeen Asset Management's Private Equity division. Maven is based in Glasgow with additional offices in Aberdeen, Birmingham, Edinburgh, London and Manchester.

DEAL STATS #
Overall 195 of 199
Sector (Internet Software and Services) 24 of 24
Type (Growth Capital) 146 of 150
Country (United Kingdom) 191 of 194
Year (2021) 30 of 30
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-18 Eskuta

Nuneaton, United Kingdom

Eskuta’s core offering is around the formation and supply of a range of electrical bikes and scooters for both B2B and retail leisure markets. Eskuta being the e-bike supplier to brands such as Dominos and Pizza Hut, accompanied by partnerships with over 28,000 UK restaurants, all optimising their delivery strategy. Eskuta was founded in 2015 and is based in Nuneaton, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-10 Mojo Mortgages

Manchester, United Kingdom

Mojo Mortgages is an online digital mortgage broker which has developed a sophisticated technology platform that allows customers to undertake a full market comparison of mortgage providers and their products and to complete the entire process seamlessly from initial application to completion. Mojo Mortgages was founded in 2017 and is based in Manchester, United Kingdom.

Sell -
Mergr

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