M&A Deal Summary

Mattel Acquires Tyco Toys

On November 19, 1996, Mattel acquired consumer products company Tyco Toys for 737M USD

Acquisition Highlights
  • This is Mattel’s 2nd transaction in the Consumer Products sector.
  • This is Mattel’s 3rd largest (disclosed) transaction.
  • This is Mattel’s 2nd transaction in the United States.
  • This is Mattel’s 1st transaction in New Jersey.

M&A Deal Summary
Date 1996-11-19
Target Tyco Toys
Sector Consumer Products
Buyer(s) Mattel
Deal Type Add-on Acquisition
Deal Value 737M USD

Target

Tyco Toys

Mount Laurel, New Jersey, United States
Tyco Toys, Inc. is a US-based toy manufacturer. Tyco grew from a maker of toy trains and electric racing sets into a manufacturer of Matchbox cars and Sesame Street figures.

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Buyer(S) 1

Buyer

Mattel

El Segundo, California, United States
Category Company
Founded 1945
Sector Consumer Products
Employees33,000
Revenue 5.4B USD (2023)
DESCRIPTION
Mattel's corporate headquarters in El Segundo, California.
Mattel's corporate headquarters in El Segundo, California.

Mattel designs, manufactures, and markets a broad variety of toy products. Mattel’s portfolio of brands and products include Barbie, Polly Pocket, Little Mommy, Disney Classics, Monster High, Hot Wheels, Matchbox, Radica, Battle Force 5, Tyco R/C, Fisher-Price, Power Wheels, and American Girl. Mattel was founded in 1945 and is based in El Segundo, California.

DEAL STATS #
Overall 2 of 10
Sector (Consumer Products) 2 of 6
Type (Add-on Acquisition) 1 of 7
State (New Jersey) 1 of 1
Country (United States) 2 of 6
Year (1996) 1 of 1
Size (of disclosed) 3 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1993-08-20 Fisher-Price

East Aurora, New York, United States

Fisher-Price, Inc. is a maker of toys for preschoolers -- including its chattering telephone and bubble-blowing saxophone -- would become a division of Mattel, a toy company, which makes Barbie, Hot Wheels and Disney infant toys.

Buy $1.0B
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1998-03-31 Bluebird Toys

Swindon, United Kingdom

Bluebird Toys plc is a toy company that produces Polly Pocket and Etch-A-Sketch.

Buy $77M
Mergr

Product

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