Matomy - M&A Summary and Business Overview

Digital MediaCompany

Matomy M&A Summary

Matomy has acquired 8 companies.

Matomy’s largest acquisition to date was in 2014, when it acquired Mobfox Mobile Advertising for $18M. Matomy has acquired in 3 different US states, and 5 countries. The Company’s most targeted sectors include internet software and services (38%) and media (25%).

Matomy Business Overview

Where is Matomy headquartered?

Matomy is headquartered in Tel Aviv, Israel.

What is Matomy’s revenue?

Matomy disclosed revenue of 237M GBP for 2014 and 193M GBP for 2013.

What sector is Matomy in?

Matomy is a digital media company.

When was Matomy founded?

Matomy was founded in 200y.

M&A Summary

  • M&A Total Activity8
    • M&A Buy Activity8
  • Total Sectors Invested 4
  • Total Countries Invested 5
  • M&A Buy/Sell Connections 1

Matomy

Matomy Media Group Ltd.

6 Hanechoshet Street,
Tel Aviv, 69710
Israel,
+972-77-3606060
www.matomy.com

Matomy is a provider of digital performance-based marketing services in the United States and Europe. Matomy was founded in 2007 and is based in Tel Aviv, Israel.


M&A Summary

Buy vs Sell

Year ≤ '19 '20 '21 '22 '23 '24 T
Buy (0.0/yr) # 8 - - - - - 8
vol $28M $28M
Sell (0.0/yr) # - - - - - - 0
  8

Most Recent M&A

Company Date Value Type
Optimatic Media, Inc. 2015-11-16 - Add-on Acquisition
New York, New York · www.optimatic.com
Avenlo, Inc. 2015-04-14 - Stake Purchase
Toronto, Canada · www.avenlo.com
Mobfox Mobile Advertising GmbH 2014-10-28 18M USD Add-on Acquisition
Vienna, Austria · www.mobfox.com
Team Internet AG 2014-06-23 - Stake Purchase
Munich, Germany · www.teaminternet.de
Adquant - Social Advertising Agency 2013-10-22 - Divestiture
Tel Aviv, Israel
MobAff LLC 2013-07-09 - Add-on Acquisition
Fort Myers, Florida · www.mobaff.com
Matomy USA, Inc. 2013-07-09 10M USD Add-on Acquisition
New York, New York
Adperio, Inc. 2011-07-24 - Add-on Acquisition
Denver, Colorado · www.adperio.com
View All >>

M&A by Sector

Sector Buy # Value Sell # Value
Internet Software and Services 3 (38%) - - -
Digital Media 2 (25%) 10M (36%) - -
Media 2 (25%) - - -
Marketing 1 (13%) 18M (64%) - -
Total 8 $28M - -

By Geo

State/Country Buy Value Sell Value
United States 4 10M - -
  New York 2 10M - -
  Florida 1 - - -
  Colorado 1 - - -
Austria 1 18M - -
Canada 1 - - -
Germany 1 - - -
Israel 1 - - -
Domestic 1 (13%) - - -
Cross-border 7 (88%) 28M (100%) - -
Total 8 $28M - -

Deal Values

buy # Total
< $100M 2 $28M
TOTAL $28M
Largest Mobfox Mobile Advertising GmbH
$18M (2014-10-28)

M&A Connections

Deals
Acquired from
Strategic(s)
13%
1 (13%)

Company Summary

SECTOR

Digital Media

Revenue

237   23% 2014
193   61% 2013
120   13% 2012
107   2011
(millions of GBP) Show More Show Less

Established

200y

Former Name

Adsmarket Group

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