M&A Deal Summary

Matomy Acquires Mobfox Mobile Advertising

On October 28, 2014, Matomy acquired marketing company Mobfox Mobile Advertising for 18M USD

Acquisition Highlights
  • This is Matomy’s 1st transaction in the Marketing sector.
  • This is Matomy’s largest (disclosed) transaction.
  • This is Matomy’s 1st transaction in Austria.

M&A Deal Summary
Date 2014-10-28
Target Mobfox Mobile Advertising
Sector Marketing
Buyer(s) Matomy
Deal Type Add-on Acquisition
Deal Value 18M USD

Target

Mobfox Mobile Advertising

Vienna, Austria
MobFox is a provider of mobile ad solutions for publishers and advertisers. MobFox works with more than 300 active advertisers and 10,000-plus registered publishers, as well as many leading mobile advertising companies, including Facebook Audience Network, Nexage, Inmobi, Mopub and Admob.

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Buyer(S) 1

Buyer

Matomy

Tel Aviv, Israel
Category Company
Founded 200y
Sector Digital Media
Revenue 237M GBP (2014)
DESCRIPTION

Matomy is a provider of digital performance-based marketing services in the United States and Europe. Matomy was founded in 2007 and is based in Tel Aviv, Israel.

DEAL STATS #
Overall 6 of 8
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 4 of 5
Country (Austria) 1 of 1
Year (2014) 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-23 Team Internet AG

Munich, Germany

Team Internet AG is a provider of monetization services to domain owners and performance-oriented marketplace for direct navigation search traffic for desktop and mobile devices.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-14 Avenlo

Toronto, Canada

Avenlo, Inc. provides solutions for matching in real-time, individual consumers to multiple digital contact points.

Buy -
Mergr

Product

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