M&A Deal Summary

Material Acquires Aruliden

On April 13, 2021, Material acquired marketing company Aruliden

Acquisition Highlights
  • This is Material’s 5th transaction in the Marketing sector.
  • This is Material’s 10th transaction in the United States.
  • This is Material’s 3rd transaction in New York.

M&A Deal Summary

Date 2021-04-13
Target Aruliden
Sector Marketing
Buyer(s) Material
Deal Type Add-on Acquisition

Target

Aruliden

New York, New York, United States
Aruliden is a global design agency that specializes in building purposeful brands from product to launch. Aruliden's teams pragmatically solve problems through the power of design excellence, bringing ideas from ideation through to launch. Aruliden was founded in 2006 and is based in New York City.

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Buyer(S) 1

Buyer

Material

New York, New York, United States

Category Company
Founded 1973
Sector Marketing
DESCRIPTION

Material is an integrated marketing services company that leverages deep human understanding to help brands deliver material outcomes and experiences for their customers and the communities they serve. Material was founded in 1973 and is based in New York, New York.


DEAL STATS #
Overall 10 of 11
Sector: Marketing M&A 5 of 5
Type: Add-on Acquisition M&A Deals 10 of 11
State: New York M&A 3 of 3
Country: United States M&A 10 of 10
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-07 T3

Austin, Texas, United States

T3 is a digital marketing agency that creates the world’s most useful brands and the experiences that power them. T3 focuses on brand design, product design, and modern loyalty by creating connected experiences, purposeful content, meaningful data, brand-defining utility and CRM. Ranked alongside the world’s top innovation and loyalty agencies, T3 works with UPS, 7-Eleven, Pizza Hut, Hallmark, Capital One, Waste Management, and FOCUS Brands and other clients. Founded in 1989, T3 is headquartered in Austin with presences in New York, San Francisco, and Atlanta.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-15 Srijan

New Delhi, India

Srijan is a global digital engineering firm that offers bespoke digital experience services powered by in-house accelerators, to a wide range of industries from enterprises to non-profits. Srijan was founded in 2002 and is based in New Delhi, India.

Buy -