M&A Deal Summary

Marvel Entertainment Acquires Cover Concepts

On December 18, 2003, Marvel Entertainment acquired marketing company Cover Concepts from Marvel Entertainment

Acquisition Highlights
  • This is Marvel Entertainment’s 1st transaction in the Marketing sector.
  • This is Marvel Entertainment’s 1st transaction in the United States.
  • This is Marvel Entertainment’s 1st transaction in New York.

M&A Deal Summary
Date 2003-12-18
Target Cover Concepts
Sector Marketing
Buyer(s) Marvel Entertainment
Sellers(s) Marvel Entertainment
Deal Type Divestiture

Target

Cover Concepts

New York, New York, United States
Cover Concepts specializes in the distribution of free, sponsored materials to public schools across the U.S. Cover Concepts sells advertising space on those materials, which include book covers, bookmarks, locker posters, teaching guides, health & beauty samples, calendars, stickers, notepads, folders, coloring sheets, incentive programs and growth charts.

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Buyer(S) 1

Buyer

Marvel Entertainment

New York, New York, United States
Category Company
Sector Media
DESCRIPTION

Marvel Entertainment, Inc. engages in the licensing, publishing, toy making, and film production businesses with a proprietary library of approximately 5,000 characters.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2003) 1 of 1

Seller(S) 1

SELLER

Marvel Entertainment

New York, New York, United States
Category Company
Sector Media
DESCRIPTION

Marvel Entertainment, Inc. engages in the licensing, publishing, toy making, and film production businesses with a proprietary library of approximately 5,000 characters.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2003) 1 of 1
Mergr

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