M&A Deal Summary

Mars Acquires Antagene

On July 3, 2024, Mars acquired consumer services company Antagene

Acquisition Highlights
  • This is Mars’ 5th transaction in the Consumer Services sector.
  • This is Mars’ 2nd transaction in France.

M&A Deal Summary
Date 2024-07-03
Target Antagene
Sector Consumer Services
Buyer(s) Mars
Deal Type Divestiture

Target

Antagene

La Tour de Salvagny, France
Antagene is a biotechnology company that develops and markets genetic tests for animal welfare, certification of origins, and disease prevention in pets. The company develops and markets innovative tools to improve the traceability and health of pets, as part of a rigorous quality approach. Antagene is based in La Tour de Salvagny, France.

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Buyer(S) 1

Buyer

Mars

McLean, Virginia, United States
Category Company
Founded 1911
Sector Food
Revenue 33.0B USD (2015)
DESCRIPTION

Mars is a global manufacturer of confectionery, pet food, and other food products and a provider of animal care services. Mars was established in 1911 and is headquartered in McLean, Virginia.

DEAL STATS #
Overall 21 of 22
Sector (Consumer Services) 5 of 5
Type (Divestiture) 4 of 4
Country (France) 2 of 2
Year (2024) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-03 Cerba Vet

Massy, France

Cerba Vet is a veterinary biology laboratory that provides veterinarians throughout France and worldwide with a comprehensive range of medical examinations and pervasive expertise in biology and anatomo-cytopathology. Cerba Vet is based in Massy, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-14 Kellanova

Chicago, Illinois, United States

Kellanova is a food company engaged in the manufacture and marketing of ready-to-eat convenience foods. The Company's principal products include cookies, crackers, snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. It also markets other convenience foods, under brands such as Keebler, Cheez-It, Murray, Austin, and Famous Amos. Kellanova is based in Chicago, Illinois.

Buy $35.9B
Mergr

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