Marketing Analytics - Ownership and Business Overview

SoftwareCompany

Marketing Analytics Ownership

Who owns Marketing Analytics?

Marketing Analytics is owned by Nielsen. It was acquired on August 9, 2011.

Marketing Analytics Business Overview

Where is Marketing Analytics headquartered?

Marketing Analytics is headquartered in Evanston, Illinois.

What sector is Marketing Analytics in?

Marketing Analytics is a software company.

When was Marketing Analytics founded?

Marketing Analytics was founded in 1991.

Software M&A Summary in 2011

Out of 60 sectors in the Mergr database, software ranked 1 in number of deals in 2011. The largest software acquisition in 2011 was Autonomy - which was acquired by HP for $11.7B.

Join Mergr to view all 461 acquisitions of software companies in 2011, including 56 acquisitions by private equity firms, and 405 by strategics.

Marketing Analytics, Inc.

1603 Orrington Avenue, Suite 1900,
Evanston, Illinois 60201
United States,
(847) 425-9999
www.marketinganalytics.com

Marketing Analytics, Inc. is a provider in market response modeling and a recognized in analytics & advanced planning software. We quantify what drives sales for our clients and help them use the results to increase market share, revenue, and profit.


Company Summary

SECTOR

Software

Established

1991

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