M&A Deal Summary

Marin Software Acquires Social Moov SAS

On February 5, 2015, Marin Software acquired media company Social Moov SAS for 21M USD

Acquisition Highlights
  • This is Marin Software’s 1st transaction in the Media sector.
  • This is Marin Software’s 2nd largest (disclosed) transaction.
  • This is Marin Software’s 1st transaction in France.

M&A Deal Summary
Date 2015-02-05
Target Social Moov SAS
Sector Media
Buyer(s) Marin Software
Deal Type Add-on Acquisition
Deal Value 21M USD

Target

Social Moov SAS

Paris, France
website
Social Moov SAS offers social advertising platform for Facebook and Twitter advertising. SocialMoov offers advertisers and agencies next-generation social advertising tools designed to maximize engagement and ROI.

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Buyer(S) 1

Buyer

Marin Software

San Francisco, California, United States

website

Category Company
Founded 2006
Sector Internet Software and Services
DESCRIPTION

Online Advertising Management Platform.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 2
Country (France) 1 of 1
Year (2015) 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-02 Perfect Audience

San Francisco, California, United States

Perfect Audience is a cloud-based platform enables multi-channel retargeting to known leads, plus targeted advertising to new prospects via lookalike audience functionality. Perfect Audience empowers marketers to create, manage, and optimize their ad campaigns across thousands of sites using Google, Facebook, Instagram, leading ad exchanges and partner networks – all within one, simple-to-use interface.

Buy $23M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-21 Perfect Audience

San Francisco, California, United States

Perfect Audience is a cloud-based platform enables multi-channel retargeting to known leads, plus targeted advertising to new prospects via lookalike audience functionality. Perfect Audience empowers marketers to create, manage, and optimize their ad campaigns across thousands of sites using Google, Facebook, Instagram, leading ad exchanges and partner networks – all within one, simple-to-use interface.

Sell $5M
Mergr

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