Stake Purchase • Marketing

Main Capital Partners Invests In OBI4wan

On July 27, 2016, private equity firm Main Capital Partners invested in marketing company OBI4wan

Investment Context
  • This is Main Capital Partners’ 1st transaction in the Marketing sector.
  • This is Main Capital Partners’ 22nd transaction in the Netherlands.
Investment Fate
  • OBI4wan was sold to a strategic buyer in 2022.

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Investment Summary

Date July 27, 2016
Target OBI4wan
Sector Marketing
Investor(s) Main Capital Partners
Deal Type Stake Purchase

Target Company

OBI4wan

Zaandam, Netherlands
OBI4wan enables marketers and customer service professionals to provide a consistent, responsive customer experience across multiple channels, including chatbots, messaging apps, and social media. OBI4wan was founded in 2011 and is based in Zaandam, Netherlands.
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Investor Overview 1

Investor

Main Capital Partners

The Hague, Netherlands

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2003
PE ASSETS 6.0B EUR
Size Mega
Type Sector Focused
DESCRIPTION

Main Capital Partners is a private equity firm focused on investing in and acquiring enterprise software companies in the Benelux, DACH, Nordics, and the US. Within software, the Firm looks for businesses with scalable business models, recurring revenues, and IP ownership. Main Capital will consider later stage growth capital financings, as well as small to medium-sized buyouts. The Firm's target revenue range is €3 to €100 million. Main Capital Partners was formed in 2003 and is based in The Hague, the Netherlands.


Deal Context for Investor #
Overall 23 of 69
Sector: Marketing 1 of 1
Type: Stake Purchase 2 of 3
Country: Netherlands 22 of 39
Year: 2016 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-07-27 OBILytics

Zaandam, Netherlands

OBILytics helps companies to create value with social media analytics. They help organizations, among others, to provide a complete picture of their customers and optimize marketing spending. Colruyt and Vivat insurance are examples of OBILytics customers. OBILytics was founded in 2015 and is based in Zaandam, Netherlands.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-11 Talkwalker

Luxembourg, Luxembourg

Talkwalker is a social data intelligence company through cutting-edge technology it provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and enhances the speed and accuracy of business decision-making. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs, and forums in 187 languages. Talkwalker was formed in 2009 and is based in Luxembourg.

Buy -

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