Loyalty Lane - Ownership and Business Overview

MarketingCompany

Loyalty Lane Ownership

Who owns Loyalty Lane?

Loyalty Lane is owned by Givex Information Technology Group. It was acquired on February 18, 2022.

Loyalty Lane Business Overview

Where is Loyalty Lane headquartered?

Loyalty Lane is headquartered in Marietta, Georgia.

What sector is Loyalty Lane in?

Loyalty Lane is a marketing company.

Marketing M&A Summary in 2022

Out of 60 sectors in the Mergr database, marketing ranked 12 in number of deals in 2022. The largest marketing acquisition in 2022 was ironSource - which was acquired by Unity Software for $4.4B.

Join Mergr to view all 219 acquisitions of marketing companies in 2022, including 16 acquisitions by private equity firms, and 203 by strategics.

Loyalty Lane

Loyalty Lane, Inc.

3827 Roswell Rd,
Marietta, Georgia 30062
United States,
(678) 668-7200
www.loyaltylane.com

Loyalty Lane is an online transaction processing and CRM marketing services firm for the retail industry. The company's SaaS-based solution helps retailers enhance customer loyalty by instantly capturing all POS data and giving shoppers instantaneous "rewards" for points or other promotions while they are still in the checkout lane. Loyalty Lane also provides marketing services that analyze retailers' data and recommend targeted promotions to retain and grow existing customer sales and to acquire new customers. This combination of technology and services provides independent and regional retailers with powerful marketing programs that enable them to compete with their larger competition. Loyalty Lane is based in Marietta, Georgia.


Company Summary

SECTOR

Marketing

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