Buyout (LBO, MBO, MBI) • Marketing

LBO France Acquires Mazarine

On January 1, 2008, asset manager LBO France acquired marketing company Mazarine

Acquisition Context
  • This is LBO France’s 1st transaction in the Marketing sector.
  • This is LBO France’s 25th transaction in France.
Investment Fate
  • Mazarine was sold to a consortium of financial buyers in 2013.
  • Mazarine was sold to management in 2023.

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M&A Deal Summary

Date January 1, 2008
Target Mazarine
Sector Marketing
Buyer(s) LBO France
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Mazarine

Paris, France
Mazarine is a communication agency dedicated to luxury and premium brands. It provides a variety of communications services for luxury brands, advising on digital strategy, advertising campaigns, product design, and large event planning. Mazarine was founded in 1992 and is based in Paris, France.
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Buyer Overview 1

Buyer

LBO France

Paris, France

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1985
PE ASSETS 5.4B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

LBO France is an independent private equity group focused on acquiring majority stakes in French firms, or companies with French management. LBO France manages several funds, each targeting different types of businesses. The Firm's mid-market fund looks to acquire majority or minority stakes in companies valued from €100 million to €2.5 billion. The mid-market fund generally looks at companies with predictable sales, profits and cash flow, but will also consider businesses with under-utilized assets. LBO France's small cap fund targets majority stakes in smaller, profitable businesses valued from €10 to €100 million, with strong potential for growth or consolidation. In addition to its equity funds, LBO France also invests in real estate and provides LBO loans issued by medium-sized European companies (enterprise value between €150m and €2bn). LBO France was formed in 1985 and is based in Paris.


Deal Context for Buyer #
Overall 30 of 91
Sector: Marketing 1 of 1
Type: Buyout (LBO, MBO, MBI) 19 of 45
Country: France 25 of 75
Year: 2008 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-01 Seni SARL

Le Kremlin Bicetre, France

Seni is one of the main players in the clean and multi-service social housing in Ile de France. The Group has also developed activities related to replacement of building superintendents, maintenance of all building trades and electronic security.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-01 Tiama

Vourles, France

The group is TIAMA, through its principal subsidiaries MSC and SGCC, the world leader in in-line inspection in the glass manufacturing industry

Sell -