Bio

Sally Britton is a partner in the firm's Intellectual Property department and head of the Brands group. She advises on brand protection strategies including clearance, monitoring and enforcement as well as trade mark and design filing. She acts for brands at all stages, from creation through to international expansion, both in preparation for investment and following acquisition. Sally advises clients across a wide variety of sectors. She is co-head of the firm's Retail group and leads the firm's patronage of the British Fashion Council as well as taking a central role in the firm's support of Walpole's Brands of Tomorrow programme. She is recognised as a leading individual in retail by Legal 500 and as a recommended IP lawyer in Legal 500, World Trademark Review 1000 and IP Stars as well as being ranked in Managing IP's global index of the Top 250 Women in IP. Prior to qualifying as a lawyer, Sally was a brand manager for multi-national brands where her responsibilities included new product development, advertising, promotion, PR, packaging and sponsorship. She is frequently contacted by both the press and broadcast media to comment on brand protection related developments.