Add-on Acquisition • Media

Launchmetrics Acquires IMAXtree

On December 3, 2019, Launchmetrics acquired media company IMAXtree

Acquisition Context

This is Launchmetrics’ 1st transaction in the Media sector.
This is Launchmetrics’ 1st transaction in Italy.

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M&A Deal Summary
Date	December 3, 2019
Target	IMAXtree
Sector	Media
Buyer(s)	Launchmetrics
Deal Type	Add-on Acquisition

Target Company

IMAXtree

Milano, Italy

Fashion Tree Srl is a visual content creator and distributor. Fashion Tree is based in Milano, Italy.

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Buyer Overview 1

Buyer

Launchmetrics

New York, New York, United States

Category	Company
Founded	2016
Sector	Internet Software and Services
Revenue	45M USD (2023)

DESCRIPTION

Launchmetrics is a provider of brand performance cloud for the Fashion, Luxury & Beauty (FLB) industries with the tools and data. Launchmetrics was founded in 2016 and is based in New York.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Media	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Italy	1 of 1
Year: 2019	1 of 1

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