M&A Deal Summary

Lamar Acquires Vista Media Group

On February 28, 2008, Lamar acquired marketing company Vista Media Group from Entravision for 100M USD

Acquisition Highlights
  • This is Lamar’s 4th transaction in the Marketing sector.
  • This is Lamar’s 3rd largest (disclosed) transaction.
  • This is Lamar’s 5th transaction in the United States.
  • This is Lamar’s 1st transaction in California.

M&A Deal Summary
Date 2008-02-28
Target Vista Media Group
Sector Marketing
Buyer(s) Lamar
Sellers(s) Entravision
Deal Type Divestiture
Deal Value 100M USD

Target

Vista Media Group

La Mirada, California, United States
Vista is engaged in the business of owning and/or operating outdoor advertising faces located primarily in Los Angeles and New York, as well as the business of marketing advertising on public buses in Sacramento, California, Tampa, Florida, and Dallas, Texas.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States

website

Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.0B USD (2022)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. The Company operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 5 of 16
Sector (Marketing) 4 of 15
Type (Divestiture) 1 of 3
State (California) 1 of 1
Country (United States) 5 of 16
Year (2008) 1 of 1
Size (of disclosed) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-02-27 QMC Media

Baton Rouge, Louisiana, United States

VIU Media is a provider of bulletin-sized billboards.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-17 American Outdoor Advertising

Phoenix, Arizona, United States

American Outdoor Advertising, Inc., is a full service outdoor advertising company.

Buy -

Seller(S) 1

SELLER

Entravision

Santa Monica, California, United States

website

Category Company
Founded 1996
Sector Media
Employees1,094
Revenue 760M USD (2021)
DESCRIPTION

Entravision is a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States and Latin America. Entravision is the largest affiliate group of both the top-ranked Univision television network and Univision’s UniMas network, with television stations in 19 of the nation’s top 50 Latino markets. Entravision was incorporated in 1996 and is based in Santa Monica, California.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 1
Year (2008) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-26 Pulpo Media

Berkeley, California, United States

Pulpo Media is an ad network that reaches online Hispanics-(i)Hispanics-across all acculturation levels and digital devices. It employs world class proprietary technology and combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive brand engagement and campaign ROI among the influential (i)Hispanic. Pulpo Media empowers advertisers to more efficiently and effectively secure mind and market share gains across the total Hispanic market.

Buy -
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