M&A Deal Summary

Lamar Acquires Vistar Media

On July 16, 2021, Lamar acquired marketing company Vistar Media from ROCA Partners and Capital Southwest

Acquisition Highlights
  • This is Lamar’s 13th transaction in the Marketing sector.
  • This is Lamar’s 14th transaction in the United States.
  • This is Lamar’s 1st transaction in New York.

M&A Deal Summary
Date 2021-07-16
Target Vistar Media
Sector Marketing
Buyer(s) Lamar
Sellers(s) ROCA Partners
Capital Southwest
Deal Type Add-on Acquisition

Target

Vistar Media

New York, New York, United States
website
Vistar Media is a provider of advertising technology services to the digital out-of-home industry. Vistar Media was founded in 2011 and is based in New York City.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States

website

Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.0B USD (2022)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. The Company operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.

DEAL STATS #
Overall 14 of 16
Sector (Marketing) 13 of 15
Type (Add-on Acquisition) 11 of 13
State (New York) 1 of 2
Country (United States) 14 of 16
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-15 Ashby Street Outdoor Holdings

Fayetteville, Arizona, United States

Ashby Street Outdoor Holdings LLC is an outdoor advertising company. Ashby Street operates 91 LED displays with fully automated content management and scheduling. Ashby Street Outdoor Holdings LLC was founded in 2011 and is based in Fayetteville, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-07 Colossal Media

Brooklyn, New York, United States

Colossal Media is an operator of hand-painted walls and murals. Colossal currently operates 81 large-format, hand-painted wall displays in New York, Los Angeles, Chicago, and six other US cities. Colossal Media is based in Brooklyn, New York.

Buy -

Seller(S) 2

SELLER

ROCA Partners

Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 2015
Size Small
Type Sector Agnostic
DESCRIPTION

ROCA Partners is a private equity investment firm focused on providing services companies with flexible capital and operational resources to accelerate growth. Sectors of interest include education, financial services, healthcare, media, restaurants, retail, technology, and travel/leisure. The Firm looks to identify companies that benefit from demographic and behavioral trends and leverage its expertise in customer and marketing analytics for growth. ROCA Partners was formed in 2015 and is headquartered in Beverly Hills, California.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (New York) 1 of 1
Country (United States) 2 of 3
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-28 The Oncology Institute

Cerritos, California, United States

The Oncology Institute is a provider of extensive, quality care to its patients and is dedicated to excelling in cancer awareness, prevention, diagnosis, treatment, and education. The Oncology Institute was founded in 2007 and is based in Cerritos, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-12-22 True Blue Car Wash

Scottsdale, Arizona, United States

True Blue Car Wash is a provider of automated express car wash services, cost-effective options and ultra-convenience in an eco-friendly environment. True Blue Car Wash was founded in 2016 and is based in Scottsdale, Arizona.

Sell -
SELLER

Capital Southwest

Investor Investor Investor Investor Investor

website

Category Business Development Company
Founded 1961
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Capital Southwest Corp. is a credit focused business development company focused on providing financing to profitable, mid-sized companies throughout the US. The Firm doesn't have any sector preferences and will consider a variety of investment structures. Capital Southwest Corp. was originally established in 1961 and is headquartered in Dallas, Texas.

DEAL STATS #
Overall 7 of 11
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 1 of 2
State (New York) 1 of 1
Country (United States) 7 of 11
Year (2021) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-08 FoodPharma

Sante Fe Springs, California, United States

FoodPharma is a contract developer and manufacturer of nutritional foods, focused on functional bars, soft chews, and confectionery products. The Company leverages a large portfolio of proprietary formulas and recipes as well as in-house research, development, and formulation capabilities to deliver innovative, functional food products to its customers. FoodPharma was founded in 2000 and is headquartered in Sante Fe Springs, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-17 Danforth Advisors

Waltham, Massachusetts, United States

Danforth Advisors is an integrated and scalable “one-stop-shop” solution for life science companies for all operations from the controller through CFO performing activities ranging from accounting and operational finance services to financial planning and analysis, M&A and IPO readiness. Danforth Advisors has served as a strategic and trusted thought partner to over 300 clients across all stages of a company’s life cycle. Danforth Advisors was founded in 2011 and is based in Waltham, Massachusetts.

Sell -
Mergr

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