M&A Deal Summary

Lamar Acquires Bowlin Outdoor Advertising & Travel Centers

On February 1, 2001, Lamar acquired marketing company Bowlin Outdoor Advertising & Travel Centers

Acquisition Highlights
  • This is Lamar’s 2nd transaction in the Marketing sector.
  • This is Lamar’s 2nd transaction in the United States.
  • This is Lamar’s 1st transaction in New Mexico.

M&A Deal Summary

Date 2001-02-01
Target Bowlin Outdoor Advertising & Travel Centers
Sector Marketing
Buyer(s) Lamar
Deal Type Add-on Acquisition

Target

Bowlin Outdoor Advertising & Travel Centers

Albuquerque, New Mexico, United States
Bowlin Outdoor Advertising & Travel Centers, Inc., a travel centers and outdoor advertising displays.

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Buyer(S) 1

Buyer

Lamar

Baton Rouge, Louisiana, United States

Category Company
Founded 1902
Sector Marketing
Employees3,350
Revenue 2.1B USD (2023)
DESCRIPTION
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.
Lamar Advertising's corporate headquarters in Baton Rouge, Louisiana.

Lamar is an outdoor marketing company that looks to sell advertising on billboards, buses, shelters, benches, and logo plates. Lamar operates thousands of placards across the US and serves a variety of local and national advertisers. Lamar was founded in 1902 and is headquartered in Baton Rouge, Louisiana.


DEAL STATS #
Overall 2 of 16
Sector (Marketing) 2 of 15
Type (Add-on Acquisition) 2 of 13
State (New Mexico) 1 of 1
Country (United States) 2 of 16
Year (2001) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2000-05-09 Advantage Outdoor

Abilene, Texas, United States

Advantage Outdoor is an advertisement company operating approximately 5,000 outdoor advertising display faces in markets throughout Texas and surrounding states.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2005-01-18 Obie Media

Eugene, Oregon, United States

Obie Media Corp., is a full-service out-of-home advertising company. Obie sells, designs, produces and installs out-of-home advertising displays which include transit posters, billboards, wallscapes, transit shelters and bus benches throughout the United States and Canada.

Buy $43M