M&A Deal Summary

Kubient Acquires Adomni

On May 24, 2023, Kubient acquired marketing company Adomni

Acquisition Highlights
  • This is Kubient’s 2nd transaction in the Marketing sector.
  • This is Kubient’s 2nd transaction in the United States.
  • This is Kubient’s 1st transaction in Nevada.

M&A Deal Summary
Date 2023-05-24
Target Adomni
Sector Marketing
Buyer(s) Kubient
Deal Type Merger
Advisor(s) Perkins Coie (Legal)

Target

Adomni

Las Vegas, Nevada, United States
Adomni is an advertising company that provides an online marketplace for brand marketers and ad agency media specialists to easily and quickly launch digital advertising campaigns in the real world. Today, the company's connected screen inventory reaches a monthly audience of over one billion people across 37 digital screen types. Digital screen types range from outdoor placements such as digital billboards, urban panels and vehicle tops to indoor placements in high-traffic locations such as airports, bars and restaurants, gas stations, gyms and shopping malls. Adomni was formed in 2015 and is based in Las Vegas, Nevada.

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Buyer(S) 1

Buyer

Kubient

New York, New York, United States
Category Company
Founded 2017
Sector Internet Software and Services
DESCRIPTION

Kubient is a full-stack digital audience marketing platform. Kubient Audience Cloud is a transparent open marketplace for advertisers and publishers to reach, optimize and connect their digital audiences. Kubient's programmatic, transparent environment includes proprietary artificial intelligence (AI) powered technology that stops ad fraud in its tracks pre-bid, as opposed to measuring a portion of traffic for fraud or measuring fraud after the fact. Kubient was founded in 2017 and is based in New York City.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 2 of 2
Type (Merger) 1 of 1
State (Nevada) 1 of 1
Country (United States) 2 of 2
Year (2023) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-28 Fidelity Media

New York, New York, United States

Fidelity Media LLC is a programmatically driven supply side and publishers' yield-optimization platform that offers a wide range of first-class services for web publishers, app developers, direct websites, marketers, agencies, DSPs and trading desks. Fidelity Media LLC was founded in 2007 and is based in New York City.

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Legal