M&A Deal Summary

Kellogg Acquires Bear Naked

On November 6, 2007, Kellogg acquired food company Bear Naked for 60M USD

Acquisition Highlights
  • This is Kellogg’s 6th transaction in the Food sector.
  • This is Kellogg’s 7th largest (disclosed) transaction.
  • This is Kellogg’s 6th transaction in the United States.
  • This is Kellogg’s 1st transaction in Connecticut.

M&A Deal Summary

Date 2007-11-06
Target Bear Naked
Sector Food
Buyer(s) Kellogg
Deal Type Add-on Acquisition
Deal Value 60M USD
Advisor(s) Carter Morse & Goodrich (Financial)

Target

Bear Naked

Norwalk, Connecticut, United States
website
Bear Naked Inc. is a seller of natural granola products.

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Buyer(S) 1

Buyer

Kellogg

Battle Creek, Michigan, United States

website


Category Company
Founded 1906
Sector Food
Employees30,000
Revenue 15.3B USD (2022)
DESCRIPTION
Kellogg's corporate headquarters in Battle Creek, Michigan.
Kellogg's corporate headquarters in Battle Creek, Michigan.

Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company's principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg also markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Keebler, Cheez-It, Murray, Austin and Famous Amos. Kellogg was formed in 1906 and is based in Battle Creek, Michigan.


DEAL STATS #
Overall 6 of 15
Sector (Food) 6 of 14
Type (Add-on Acquisition) 6 of 12
State (Connecticut) 1 of 1
Country (United States) 6 of 8
Year (2007) 2 of 2
Size (of disclosed) 7 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-06 Wholesome & Hearty Foods

Irvine, California, United States

Wholesome & Hearty Foods, Inc. is a vegetarian food producer. The Company is primarily known for producing the Gardenburger.

Buy $62M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-17 The United Bakers Group

Voronezh, Russia

The United Bakers Group is one of Russia's largest cracker, biscuit and breakfast cereal producers. United Bakers' products, marketed primarily under the Yantar and Lyubyatovo brands.

Buy -