M&A Deal Summary |
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Date | 2007-11-06 |
Target | Bear Naked |
Sector | Food |
Buyer(s) | Kellogg |
Deal Type | Add-on Acquisition |
Deal Value | 60M USD |
Advisor(s) | Carter Morse & Goodrich (Financial) |
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Kellogg is a food company engaged in the manufacture and marketing of ready-to-eat cereal and convenience foods. The Company's principal products are ready-to-eat cereals and convenience foods, such as cookies, crackers, snacks, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg also markets cookies, crackers, crisps, and other convenience foods, under brands such as Kellogg’s, Keebler, Cheez-It, Murray, Austin and Famous Amos. Kellogg was formed in 1906 and is based in Battle Creek, Michigan.
DEAL STATS | # |
---|---|
Overall | 6 of 15 |
Sector (Food) | 6 of 14 |
Type (Add-on Acquisition) | 6 of 12 |
State (Connecticut) | 1 of 1 |
Country (United States) | 6 of 8 |
Year (2007) | 2 of 2 |
Size (of disclosed) | 7 of 8 |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2007-11-06 |
Wholesome & Hearty Foods
Irvine, California, United States Wholesome & Hearty Foods, Inc. is a vegetarian food producer. The Company is primarily known for producing the Gardenburger. |
Buy | $62M |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2008-01-17 |
The United Bakers Group
Voronezh, Russia The United Bakers Group is one of Russia's largest cracker, biscuit and breakfast cereal producers. United Bakers' products, marketed primarily under the Yantar and Lyubyatovo brands. |
Buy | - |