M&A Deal Summary

Kaboose Acquires Bounty

On November 1, 2007, Kaboose acquired marketing company Bounty from ECI Partners for 70M GBP

Acquisition Highlights
  • This is Kaboose’s 1st transaction in the Marketing sector.
  • This is Kaboose’s largest (disclosed) transaction.
  • This is Kaboose’s 1st transaction in the United Kingdom.
Investment Fate
  • Bounty was divested to a consortium of buyers in 2009.
  • Bounty was sold to a strategic buyer in 2020.

M&A Deal Summary
Date 2007-11-01
Target Bounty
Sector Marketing
Buyer(s) Kaboose
Sellers(s) ECI Partners
Deal Type Add-on Acquisition
Deal Value 70M GBP

Target

Bounty

Welwyn Garden City, United Kingdom
website
Bounty is a provider of information and direct marketing solutions to pregnant mothers and new parent households. The Company was formed in 1960 and is headquartered in Welwyn Garden City, England.

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Buyer(S) 1

Buyer

Kaboose

Toronto, Ontario, Canada

website

Category Company
Founded 1999
Sector Media
Employees105
DESCRIPTION

Kaboose, a Toronto, Canada based family-focused online media company in North America and one of the top-five most visited family destinations online. Provides online media and marketing for kids and families.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (United Kingdom) 1 of 1
Year (2007) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-01 Bounty

Welwyn Garden City, United Kingdom

Bounty is a provider of information and direct marketing solutions to pregnant mothers and new parent households. The Company was formed in 1960 and is headquartered in Welwyn Garden City, England.

Sell -

Seller(S) 1

SELLER

ECI Partners

Investor Investor Investor Investor Investor

website

Category Private Equity Firm
Founded 1976
PE ASSETS 1.7B GBP
Size Large
Type Sector Agnostic
DESCRIPTION

ECI Partners is a private equity firm focused on the smaller middle-market company that invests in growing businesses valued up to £300m. ECI looks for UK businesses or businesses with a substantial presence in the UK. Funds are generally used to support expansion, acquisitions, management buyouts, buy-ins, turnarounds, and refinancing. Target sectors include IT services, support services, Insurance, and SME services. ECI will not invest in early-stage companies. ECI Partners was formed in 1976 and has offices in London, Manchester, and New York.

DEAL STATS #
Overall 34 of 76
Sector (Marketing) 1 of 3
Type (Add-on Acquisition) 20 of 39
Country (United Kingdom) 33 of 71
Year (2007) 5 of 5
Size (of disclosed) 11 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-10-25 M and M Direct

Leominster, United Kingdom

M and M Direct is the online and mail order retailer of discounted lifestyle, fashion and sports apparel and footwear in the UK. The company has longstanding relationships with major clothing brands providing it access to high quality end-of-line clearance apparel. M and M offers over 100-plus brands on its website, which receives 15 million visitors per year and through its catalogues which reach over 1.5 million consumers.

Sell £140M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-11-09 Kelvin Hughes

London, United Kingdom

Kelvin Hughes designs produce and market radar sensors mainly for maritime and security applications. Among Kelvin Hughes products is the SharpEye™ solid-state high-performance pulse-Doppler radar family as well as the CxEye™ Command and Control software that allows the integration of multiple radar and camera sensors into a comprehensive display package.

Buy £52M
Mergr

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