M&A Deal Summary

ironSource Acquires Bidalgo

On October 25, 2021, ironSource acquired software company Bidalgo

Acquisition Highlights
  • This is ironSource’s 2nd transaction in the Software sector.
  • This is ironSource’s 4th transaction in Israel.

M&A Deal Summary

Date 2021-10-25
Target Bidalgo
Sector Software
Buyer(s) ironSource
Deal Type Add-on Acquisition

Target

Bidalgo

Tel Aviv, Israel
Bidalgo is a marketing software company. Bidalgo’s Marketing Intelligence platform maximizes the effectiveness of paid marketing by enabling companies to visualize, analyze, and control their investment—all in a highly customizable, out-of-the-box solution enriched by creative data. Bidalgo is based in Tel Aviv, Israel.

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Buyer(S) 1

Buyer

ironSource

Tel Aviv, Israel

Category Company
Founded 2010
Sector Marketing
Revenue 553M USD (2021)
DESCRIPTION

ironSource is a high-growth mobile advertising and mobile gaming technology market that operates globally. Through its various technologies, the company works with a unique combination of customers including software, app, and game developers, telecom operators, and mobile device original equipment manufacturers. The company focuses on developing technologies for app monetization and distribution, with its core products targeting game developers. ironSource was founded in 2010 and is based in Tel Aviv, Israel.


DEAL STATS #
Overall 8 of 8
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 8 of 8
Country: Israel M&A 4 of 4
Year: 2021 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-14 Tapjoy

San Francisco, California, United States

Tapjoy is a mobile advertising and app monetization company. Tapjoy’s platform empowers advertisers to connect with app users through value exchange advertising that drives awareness, engagement, and the metrics that matter most to their overall growth. Tapjoy was founded in 2007 and is based in San Francisco, California.

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