Ireland Direct Communications will operate as Experian's Marketing Services division in Ireland. With a client base consisting of blue-chip organisations, Ireland Direct Communications has gained the reputation as Ireland's premier provider of consumer data, lifestyle and demographic profiling services and database management solutions.
Ireland Direct Communications was acquired by Experian on September 13, 2004.
Join Mergr to view all 78 acquisitions of internet software and services companies in 2004, including 9 acquisitions by private equity firms, and 69 by strategics.
Out of 60 sectors in the Mergr database, internet software and services ranked 12 in number of deals in 2004. The largest internet software and services acquisition in 2004 was Orbitz Worldwide - which was acquired by Cendant for $1.3B.
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