M&A Deal Summary

Ipsos Acquires MaritzCX Research - Mystery Shopping Business

On February 3, 2020, Ipsos acquired business services company MaritzCX Research - Mystery Shopping Business from MaritzCX Research

Acquisition Highlights
  • This is Ipsos’ 3rd transaction in the Business Services sector.
  • This is Ipsos’ 4th transaction in the United States.
  • This is Ipsos’ 1st transaction in Utah.

M&A Deal Summary
Date 2020-02-03
Target MaritzCX Research - Mystery Shopping Business
Sector Business Services
Buyer(s) Ipsos
Sellers(s) MaritzCX Research
Deal Type Divestiture

Target

MaritzCX Research - Mystery Shopping Business

Lehi, Utah, United States
Maritz' mystery shopping service provides a variety of clients in the oil and gas, automotive, and banking sectors with mystery shopping services.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees19,757
Revenue 2.4B EUR (2023)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 22 of 33
Sector (Business Services) 3 of 4
Type (Divestiture) 4 of 5
State (Utah) 1 of 1
Country (United States) 4 of 5
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-30 Synthesio

New York, New York, United States

Synthesio, Inc. is a provider of cloud based social Intelligence and social listening platform. Synthesio is formed in 2006 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-18 Dotmetrics

Zagreb, Croatia

Fistnet comprises Big Data audience measurement experts and software engineers. With the Dotmetrics platform, the company has been at the forefront of digital audience measurement, seamlessly tracking and reporting internet traffic to participate websites and apps with improved accuracy of device identification over other methods. Facing was founded in 2012 and is based in Zagreb, Croatia.

Buy -

Seller(S) 1

SELLER

MaritzCX Research

Lehi, Utah, United States
Category Company
Sector Information Services
DESCRIPTION

MaritzCX combines technology, data, and research expertise to make sure the right people in your organization can understand and respond to every customer and employee experience in real time.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Divestiture) 1 of 1
State (Utah) 1 of 1
Country (United States) 1 of 1
Year (2020) 1 of 1
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