M&A Deal Summary

Ipsos Acquires Crownit

On May 16, 2024, Ipsos acquired internet software and services company Crownit

Acquisition Highlights
  • This is Ipsos’ 2nd transaction in the Internet Software and Services sector.
  • This is Ipsos’ 2nd transaction in India.

M&A Deal Summary
Date 2024-05-16
Target Crownit
Sector Internet Software and Services
Buyer(s) Ipsos
Deal Type Add-on Acquisition

Target

Crownit

Gurgaon, India
Crownit provides a mobile and online panel and data collection platform, giving access to India’s largest community of consumers across 40 cities. Crownit is based in Gurgaon, India.

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Buyer(S) 1

Buyer

Ipsos

Paris, France
Category Company
Founded 1975
Sector Marketing
Employees19,757
Revenue 2.4B EUR (2023)
DESCRIPTION

Ipsos is a market research company. It engages in collecting and delivering survey data for brands and companies. Ipsos was founded in 1975 and is based in Paris, France.

DEAL STATS #
Overall 33 of 33
Sector (Internet Software and Services) 2 of 2
Type (Add-on Acquisition) 27 of 27
Country (India) 2 of 2
Year (2024) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-15 Jarmany

Kingston, United Kingdom

Jarmany supports a range of international companies in their operational, financial and strategic decision-making. Its expertise is grounded in the aggregation, analysis and visualisation of data, in particular through the use of artificial intelligence. Jarmany was founded in 2008 and is based in Kingston, United Kingdom.

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