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Add-on Acquisition • Software

IBM Acquires DemandTec

On December 8, 2011, IBM acquired software company DemandTec for 440M USD

Acquisition Context
  • This is IBM’s 77th transaction in the Software sector.
  • This is IBM’s 24th largest (disclosed) transaction.
  • This is IBM’s 83rd transaction in the United States.
  • This is IBM’s 18th transaction in Massachusetts.
Investment Fate
  • DemandTec was divested to a consortium of buyers in 2025.

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M&A Deal Summary
Date December 8, 2011
Target DemandTec
Sector Software
Buyer(s) IBM
Deal Type Add-on Acquisition
Deal Value 440M USD
Advisor(s) Union Square Advisors (Financial)

Target Company

DemandTec

Boston, Massachusetts, United States
DemandTec is an AI-powered retail merchandising technology company that helps retailers and suppliers optimize pricing, promotions, markdowns, and trade fund management while enabling high-fidelity collaboration across the retail–CPG ecosystem. DemandTec was formed in 2000 and is based in Boston, Massachusetts.
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Buyer Overview 1

Buyer

IBM

Armonk, New York, United States
Category Company
Founded 1911
Sector Information Technology
Employees270,300
Revenue 62.8B USD (2024)
DESCRIPTION
Entrance to IBM's corporate headquarters in Armonk, New York.
Entrance to IBM's corporate headquarters in Armonk, New York.

IBM is a global provider of information technology products and services. IBM's products and services include IT infrastructure and business process services, cloud computing, business analytics, and enterprise software. IBM was formed in 1911 and is based in Armonk, New York.

Deal Context for Buyer #
Overall 110 of 204
Sector: Software 77 of 111
Type: Add-on Acquisition 95 of 181
State: Massachusetts 18 of 26
Country: United States 83 of 147
Year: 2011 6 of 8
Size (of disclosed) 24 of 34
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-10-11 Platform Computing

Markham, Ontario, Canada

Platform Computing, Inc. is a provider of cluster and grid management software for distributed computing environments.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2011-12-15 Emptoris

Burlington, Massachusetts, United States

Emptoris, Inc. is a provider of enterprise supply and contract management software.

Buy -

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