M&A Deal Summary

Integral Ad Science Acquires Publica

On August 10, 2021, Integral Ad Science acquired marketing company Publica for 220M USD

Acquisition Highlights
  • This is Integral Ad Science’s 1st transaction in the Marketing sector.
  • This is Integral Ad Science’s largest (disclosed) transaction.
  • This is Integral Ad Science’s 4th transaction in the United States.
  • This is Integral Ad Science’s 2nd transaction in California.

M&A Deal Summary
Date 2021-08-10
Target Publica
Sector Marketing
Buyer(s) Integral Ad Science
Deal Type Add-on Acquisition
Deal Value 220M USD

Target

Publica

Palo Alto, California, United States
website
Publica is a Connected TV (CTV) ad platform and works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps. Publica provides solutions for publishers to maximize their revenue across their CTV inventory through key solutions including a Unified Auction, Ad Pod Management, Audience Management, and Server-Side Ad Insertion (SSAI). Publica is based in Palo Alto, California

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Buyer(S) 1

Buyer

Integral Ad Science

New York, New York, United States

website

Category Company
Founded 2009
Sector Software
Employees835
Revenue 408M USD (2022)
DESCRIPTION

Integral Ad Science measures media quality to verify and optimize the placement of digital ads through its fraud, viewability, brand safety and optimization capabilities. The Company helps advertisers and publishers ensure that every digital ad impression is effective and analyzed for its impact on consumer actions. Integral Ad Science has operations in 13 countries and partners with over 2,000 advertisers and publishers around the world. Integral Ad Science was founded in 2009 and is based in New York City.

DEAL STATS #
Overall 6 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 6 of 6
State (California) 2 of 2
Country (United States) 4 of 4
Year (2021) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-14 Amino Payments

Philadelphia, Pennsylvania, United States

Amino Payments, Inc. is a provider of programmatic advertising transparency. Amino empowers advertisers to spend more efficiently and effectively by enabling transparency in online advertising and eliminating fraud, waste, and abuse through supply path optimization. Amino Payments was founded in 2017 and is based in Philadelphia, Pennsylvania.

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