M&A Deal Summary

Instabox Acquires Porterbuddy

On January 18, 2022, Instabox acquired transportation company Porterbuddy from Verdane and Canica

Acquisition Highlights
  • This is Instabox’s 1st transaction in the Transportation sector.
  • This is Instabox’s 1st transaction in Norway.

M&A Deal Summary

Date 2022-01-18
Target Porterbuddy
Sector Transportation
Buyer(s) Instabox
Sellers(s) Verdane
Canica
Deal Type Add-on Acquisition

Target

Porterbuddy

Oslo, Norway
Porterbuddy is a logistics technology platform that sets new standards for greener, personalized, and convenient last-mile delivery for online shoppers. Focusing on the smart use of technology, digital interfaces, and machine learning, the company’s proprietary technology platform optimizes the use of available infrastructure in the logistics market allowing local couriers to use their excess capacity. The platform enables direct integration in the online shopping and checkout process, making life easier for both consumers, couriers, and online retailers. Porterbuddy’s smart route planner algorithm consolidates orders from different sites into one delivery. Porterbuddy was founded in 2017 and is based in Oslo, Norway.

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Buyer(S) 1

Buyer

Instabox

Stockholm, Sweden

Category Company
Founded 2015
Sector Transportation
DESCRIPTION

Instabox is a logistics company providing lightning-quick, uncomplicated, and fossil-free e-commerce deliveries for merchants. Instabox was founded in 2015 and is based in Stockholm, Sweden.


DEAL STATS #
Overall 1 of 1
Sector: Transportation M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Norway M&A 1 of 1
Year: 2022 M&A 1 of 1

Seller(S) 2

SELLER

Verdane

Oslo, Norway

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1985
PE ASSETS 1.2B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verdane is a Norwegian private investment focused on acquiring portfolios of investments. In addition to secondary investing, Verdane also invests in co-investment pools as well as makes direct investments in individual growth companies. Sectors of interest include consumer products/services, software, energy, technology, and communications. Verdane provides support to portfolio owners to reduce exposure to private equity risk, achieve liquidity and free owners from the burden of managing direct investments. The majority of Verdane's investments are growth stage, however, the Firm can invest at any stage of development. Verdane was formerly known as Four Seasons Venture AS and was established in 1985. Verdane is based in Oslo, with additional offices in Helsinki and Stockholm.


DEAL STATS #
Overall 43 of 48
Sector: Transportation M&A 1 of 1
Type: Add-on Acquisition M&A Deals 30 of 34
Country: Norway M&A 15 of 15
Year: 2022 M&A 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-09-15 Woolovers

West Sussex, United Kingdom

Woolovers is a direct-to-customer retailer of own-brand knitwear and jersey apparel. The business has developed from selling products at country shows to international mail order and the online retailer selling jumpers, sweaters, cardigans, tops, and accessories. Woolovers was founded in 1989 and is based in West Sussex, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-27 Papirfly

Sandnes, Norway

Papirfly is a brand management software group that provides a cloud-based, modular software platform for brand activation management (“BAM”), helping large companies create, edit, store, and distribute their brand assets. Its solutions simplify the challenges faced by brand-driven organizations by empowering employees and other stakeholders to activate brands on a global scale and on a local level without needing specialist skills or design expertise. Papirfly was formed in 2000 and is based in Sandnes, Norway.

Buy -
SELLER

Canica

Investor Investor


Category Family Office
Founded 1985
Size Small
Type Sector Focused
DESCRIPTION

Canica AS is a family-backed investment firm focused on long-term ownership investment opportunities throughout Norway and Switzerland. Areas of interest include consumer products, consumer services, financial investments, real estate, and retail. The Firm has a special interest in investments that can benefit from its expertise in business development, retail, brand development, and finance. Canica AS was established in 1985 and is based in Oslo.


DEAL STATS #
Overall 1 of 1
Sector: Transportation M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Norway M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-03 Porterbuddy

Oslo, Norway

Porterbuddy is a logistics technology platform that sets new standards for greener, personalized, and convenient last-mile delivery for online shoppers. Focusing on the smart use of technology, digital interfaces, and machine learning, the company’s proprietary technology platform optimizes the use of available infrastructure in the logistics market allowing local couriers to use their excess capacity. The platform enables direct integration in the online shopping and checkout process, making life easier for both consumers, couriers, and online retailers. Porterbuddy’s smart route planner algorithm consolidates orders from different sites into one delivery. Porterbuddy was founded in 2017 and is based in Oslo, Norway.

Buy -