M&A Deal Summary

iClick Interactive Asia Group Acquires Changyi

On March 14, 2022, iClick Interactive Asia Group acquired software company Changyi for 6M CNY

Acquisition Highlights
  • This is iClick Interactive Asia Group’s 1st transaction in the Software sector.
  • This is iClick Interactive Asia Group’s 0th largest (disclosed) transaction.
  • This is iClick Interactive Asia Group’s 4th transaction in China.

M&A Deal Summary
Date 2022-03-14
Target Changyi
Sector Software
Buyer(s) iClick Interactive Asia Group
Deal Type Add-on Acquisition
Deal Value 6M CNY

Target

Changyi

Shanghai, China
website
Changyi is an independent software vendor for Tencent's Smart Retail, and a service provider for Tencent Cloud, Tencent's Smart Retail, WeCom, WeChat Pay, Tencent Live and Mini Programs platforms. Changyi is based in Shanghai, China.

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Buyer(S) 1

Buyer

iClick Interactive Asia Group

Quarry Bay, China

website

Category Company
Founded 2009
Sector Marketing
Revenue 308M USD (2021)
DESCRIPTION

iClick Interactive Asia Group is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, iClick’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. iClick Interactive Asia Group was founded in 2009 and is based in Quarry Bay, China.

DEAL STATS #
Overall 5 of 5
Sector (Software) 1 of 1
Type (Add-on Acquisition) 4 of 4
Country (China) 4 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-25 Parllay China

Beijing, China

Parllay is a marketing technology company with a global vision. Established in 2013 by a team of former Microsoft executives, top–level data scientists, and product & marketing experts. Trusted by fortune 500 companies and top marketing agencies, Parllay has helped many global brands implement WeChat CRM and marketing automation to grow their business and increase conversion, such as FORD, Microsoft, MICHELIN, etc.

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