M&A Deal Summary

Hubspot Acquires The Hustle

On February 3, 2021, Hubspot acquired media company The Hustle for 27M USD

Acquisition Highlights
  • This is Hubspot’s 1st transaction in the Media sector.
  • This is Hubspot’s largest (disclosed) transaction.
  • This is Hubspot’s 8th transaction in the United States.
  • This is Hubspot’s 1st transaction in California.

M&A Deal Summary
Date 2021-02-03
Target The Hustle
Sector Media
Buyer(s) Hubspot
Deal Type Add-on Acquisition
Deal Value 27M USD

Target

The Hustle

San Francisco, California, United States
website
The Hustle is a media company that produces a newsletter, podcast, and premium research content. The Hustle was founded in 2016 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Hubspot

Cambridge, Massachusetts, United States

website

Category Company
Founded 2005
Sector Internet Software and Services
Employees7,433
Revenue 1.7B USD (2022)
DESCRIPTION

Hubspot is a provider of web-based marketing software solutions for small and medium sized businesses. The Company's software helps small businesses reach out and attract leads and new customers. Hubspot was formed in 2005 and is based in Cambridge, Massachusetts.

DEAL STATS #
Overall 9 of 12
Sector (Media) 1 of 1
Type (Add-on Acquisition) 9 of 11
State (California) 1 of 3
Country (United States) 8 of 11
Year (2021) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-04 PieSync NV

Ghent, Belgium

PieSync NV is a real-time intelligent customer data synchronization platform. PieSync NV was founded in 2014 and is based in Ghent, Belgium.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-02 hapily

New York City, New York, United States

hapily is an app studio that builds apps for HubSpot partners, and users, and helps HubSpotters to extend their CRM. Its current apps include Zaybra, Orchestrate, Associ8, Clone Attack, RealCity, and Timerman. hapily is based in New York City.

Buy -
Mergr

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