M&A Deal Summary

Hony Capital, Yunfeng Capital and Giant Network Group Acquire Playtika

On July 30, 2016, private equity firm Hony Capital, venture capital firm Yunfeng Capital and Giant Network Group acquired digital media company Playtika from Caesars Entertainment for 4.4B USD

Acquisition Highlights
  • This is Hony Capital’s 1st, Yunfeng Capital’s 1st and Giant Network Group’s 1st transaction in the Digital Media sector.
  • This is Hony Capital’s , Yunfeng Capital’s and Giant Network Group’s largest (disclosed) transaction.
  • This is Hony Capital’s 1st, Yunfeng Capital’s 1st and Giant Network Group’s 1st transaction in Israel.
Investment Fate
  • Playtika went public in 2021.

M&A Deal Summary

Date 2016-07-30
Target Playtika
Sector Digital Media
Buyer(s) Hony Capital
Yunfeng Capital
Giant Network Group
Sellers(s) Caesars Entertainment
Deal Type Divestiture
Deal Value 4.4B USD

Target

Playtika

Tel Aviv, Israel
website
Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Tel Aviv.

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Buyer(S) 3

Buyer

Hony Capital

Beijing, China

Investor Investor Investor Investor Investor

website


Category Private Equity Firm
Founded 2003
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Hony Capital (Beijing) Co., Ltd. is a private equity firm focused on investment opportunities across China. The Firm targets buyouts and commercializations of Chinese state-owned enterprises as well as growth capital investments in rapidly-growing private Chinese companies. Hony's primary focus is within the construction materials, pharmaceuticals, construction machinery, retail, and consumer goods sectors, however, the firm will also consider opportunities in media/entertainment, financial services, energy, and resources. Hony is a long-term investor and is sponsored by Legend Holdings, parent of computer maker Lenovo amongst other properties. Hony Capital is located in Beijing, China.


DEAL STATS #
Overall 29 of 41
Sector (Digital Media) 1 of 2
Type (Divestiture) 2 of 3
Country (Israel) 1 of 1
Year (2016) 3 of 3
Size (of disclosed) 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-11 Linmon Pictures

Shanghai, China

Linmon Pictures is an operator of a boutique studio. Ningmeng Pictures is based in Shanghai, China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-01 Perfect Diary

Hong Kong, China

Perfect Diary offers a complete lineup of stylish makeup that includes eyeshadow palettes, lip glosses, lip stains, setting powders and so much more. Perfect Diary was founded in 2016 and is based in Hong Kong, China.

Buy -
Buyer

Yunfeng Capital

website


Category Venture Capital Firm
Founded 2010
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Yunfeng Capital is a private equity firm focused on buyouts and growth investments in China. The Firm looks to make investments in companies benefitting from recent trends in China, including increased urbanization, access to technology, and rising disposable incomes. Sectors of interest include technology, media, communications, consumer products, and healthcare. Yunfeng Capital was formed in 2010 by Jack Ma, founder of Alibaba, and David Yu, founder of Target Media. Yunfeng Capital is based in Shanghai.


DEAL STATS #
Overall 1 of 2
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (Israel) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-01 Genuity Science

Boston, Massachusetts, United States

Genuity Science is a life science technology company that provides world-leading genomics and multi-omic analytics bolstered by an advanced artificial intelligence (AI) and machine learning (ML) platform to illuminate the underlying cause of cancer and other diseases. Genuity Science is based in Boston, Massachusetts.

Buy -
Buyer

Giant Network Group

Changsha, China

website


Category Company
Founded 1994
Sector Digital Media
Employees1,413
Revenue 2.2B CNY (2021)
DESCRIPTION

Giant Network Group is a Chinese online games developer and operator. Its ZT Online series is among the most popular Massively Multiplayer Online Role Playing Games (MMORPGs) in China. Giant counts nearly 50 million Monthly Active Users (MAU) and several top-grossing mobile titles across its broader portfolio of games. Giant Network Group was founded in 1994 and is based in Changsha, China.


DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (Israel) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-15 Playtika

Tel Aviv, Israel

Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Tel Aviv.

Sell -

Seller(S) 1

SELLER

Caesars Entertainment

Las Vegas, Nevada, United States

Category Company
Founded 1937
Sector Gaming
Employees68,000
Revenue 8.2B USD (2018)
DESCRIPTION
Entrance to Caesars Palace in Las Vegas, Nevada.
Entrance to Caesars Palace in Las Vegas, Nevada.

Caesars Entertainment is a diversified casino entertainment provider with casinos and resorts in the US, South America, Europe, and the Middle East. In addition to casinos, Caesars' facilities typically include hotel and convention space, restaurants, and non-gaming entertainment facilities. Caesars Entertainment Corp. was established in 1937 and is headquartered in Las Vegas, Nevada.


DEAL STATS #
Overall 2 of 2
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
Country (Israel) 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-05-16 Playtika

Tel Aviv, Israel

Playtika, headquartered in Israel with additional studios and offices in Argentina, Australia, Belarus, Canada, Japan, Romania, Ukraine and the United States, is a global social and mobile free-to-play games company. Playtika was formed in 2010 and is based in Tel Aviv.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-17 Centaur

Indianapolis, Indiana, United States

Centaur is an owner and operator of the Hoosier Park Racing and Casino. Centaur operates a thorough bred and standardbred horseracing track in Andersen, Indiana, and an OTB network throughout Indiana. Centaur is based in Indianapolis, Indiana.

Buy $1.7B