Helen of Troy Mergers and Acquisitions Summary

Consumer Products Company

Helen of Troy has acquired 8 companies, including 2 in the last 5 years. A total of 5 acquisitions came from private equity firms. It has also divested 1 asset.

Helen of Troy’s largest acquisition to date was in 2011, when it acquired Kaz for $260M. It’s largest disclosed sale occurred in 2021, when it sold Helen of Troy - Mass Market Personal Care Business to High Ridge Brands for $45M. Helen of Troy has acquired in 5 different US states, and 2 countries. The Company’s most targeted sectors include consumer products (67%) and manufacturing (17%).

Join Mergr and gain access to Helen of Troy’s M&A summary, the M&A summaries of companies just like it, as well as recent M&A activity in the consumer products sector.

M&A Summary

  • M&A Total Activity7
    • M&A Buy Activity6
    • M&A Sell Activity1
  • Total Sectors Invested 3
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 7
  • M&A Advisors 2

Helen of Troy Ltd. (Helen of Troy)

1 Helen of Troy Plaza,
El Paso, 79912
United States,
(915) 225-8000
www.helenoftroy.com

Helen of Troy is a global consumer products company with a diverse portfolio of brands. Helen of Troy operates through three business segments. These include Housewares, Healthcare / Home Environment and Personal Care. Helen of Troy's Housewares segment includes the OXO family of brands whose product offerings include food preparation tools, gadgets and storage containers, cleaning, organization, and baby and toddler care products. Helen of Troy's Healthcare / Home Environment segment focuses on health care devices such as thermometers, humidifiers, blood pressure monitors, and heating pads; water filtration systems; and small home appliances such as portable heaters, fans, air purifiers, and insect control devices. Helen of Troy's Personal Care segment’s products include electric hair care, beauty care and wellness appliances; grooming tools and accessories; and liquid, solid- and powder-based personal care and grooming products. Helen of Troy was founded in 1968 and is based in El Paso, Texas.


M&A Summary

Buy vs Sell

Year ≤ '16 '17 '18 '19 '20 '21 T
Buy (0.2/yr) # 5 - - 1 - - 6
vol $665M $665M
Sell (0.2/yr) # - - - - - 1 1
vol $45M $45M
  7

Most Recent M&A

Company Date Value Type
Helen of Troy Ltd. - Mass Market Personal Care Business 2021-06-08 45M USD Divestiture
El Paso, Texas
Drybar Holdings LLC 2019-12-19 - Add-on Acquisition
Irvine, California · www.thedrybar.com
Steel Technology LLC (dba Hydro Flask) 2016-02-29 210M USD Add-on Acquisition
, · www.hydroflask.com
P&G - Vicks VapoSteam Business 2015-03-31 - Divestiture
Cincinnati, Ohio
Healthy Directions LLC 2014-07-01 195M USD Add-on Acquisition
Potomac, Maryland · www.healthydirections.com
Kaz, Inc. 2011-01-01 260M USD Add-on Acquisition
Southborough, Massachusetts · www.kaz.com
Caruso International, Inc. 1997-06-23 - Add-on Acquisition
, United States
View All >>

Business Unit M&A

Company Acquired Add-On/Sale Date #
Drybar Holdings LLC 2019-12-19 Drybar Holdings LLC - 141 Drybar shops 2021-02-11 1
Irvine, California · www.thedrybar.com Irvine, California

M&A by Sector

Sector Buy # Value Sell # Value
Consumer Products 4 (67%) 665M (100%) 1 (100%) 45M (100%)
Manufacturing 1 (17%) - - -
Retail 1 (17%) - - -
Total 6 $665M 1 $45M

By Geo

State/Country Buy Value Sell Value
United States 5 455M 1 45M
  Ohio 1 - - -
  Massachusetts 1 260M - -
  Maryland 1 195M - -
  California 1 - - -
  Texas - - 1 45M
1 210M - -
Domestic 5 (83%) 455M (68%) 1 (100%) 45M (100%)
Cross-border 1 (17%) 210M (32%) - -
Total 6 $665M 1 $45M

Top M&A Advisors

Financial Deals
Cantor Fitzgerald
1
Legal Deals
Baker & McKenzie LLP
1

Deal Values

buy # Total
$100M to $1B 3 $665M
TOTAL $665M
Largest Kaz, Inc.
$260M (2011-01-01)
sell # Total
< $100M 1 $45M
TOTAL $45M
Largest Helen of Troy Ltd. - Mass Market Personal Care Business
$45M (2021-06-08)

M&A Connections

Deals
Acquired from
Investor(s)
50%
3 (50%)
Strategic(s)
17%
1 (17%)
Divested to
Strategic(s)
100%
1 (100%)

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