M&A Deal Summary

Helen of Troy Acquires Steel Technology

On February 29, 2016, Helen of Troy acquired consumer products company Steel Technology for 210M USD

Acquisition Highlights
  • This is Helen of Troy’s 4th transaction in the Consumer Products sector.
  • This is Helen of Troy’s 4th largest (disclosed) transaction.

M&A Deal Summary
Date 2016-02-29
Target Steel Technology
Sector Consumer Products
Buyer(s) Helen of Troy
Deal Type Add-on Acquisition
Deal Value 210M USD

Target

Steel Technology

Steel Technology LLC (dba Hydro Flask) is a designer, distributor and marketer of high performance insulated hydration vessels for active lifestyles.

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Buyer(S) 1

Buyer

Helen of Troy

El Paso, United States
Category Company
Founded 1968
Sector Consumer Products
Employees1,927
Revenue 2.0B USD (2024)
DESCRIPTION
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.
Entrance to Helen of Troy's corporate headquarters in El Paso, Texas.

Helen of Troy is a global consumer products company with a diverse portfolio of brands. Helen of Troy operates through three business segments. These include Housewares, Healthcare / Home Environment and Personal Care. Helen of Troy's Housewares segment includes the OXO family of brands whose product offerings include food preparation tools, gadgets and storage containers, cleaning, organization, and baby and toddler care products. Helen of Troy's Healthcare / Home Environment segment focuses on health care devices such as thermometers, humidifiers, blood pressure monitors, and heating pads; water filtration systems; and small home appliances such as portable heaters, fans, air purifiers, and insect control devices. Helen of Troy's Personal Care segment’s products include electric hair care, beauty care and wellness appliances; grooming tools and accessories; and liquid, solid- and powder-based personal care and grooming products. Helen of Troy was founded in 1968 and is based in El Paso, Texas.

DEAL STATS #
Overall 5 of 8
Sector (Consumer Products) 4 of 6
Type (Add-on Acquisition) 4 of 7
Country () 1 of 1
Year (2016) 1 of 1
Size (of disclosed) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-31 P&G - Vicks VapoSteam Business

Cincinnati, Ohio, United States

P&G's Vicks VapoSteam Business is a provider of liquid inhalant business.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-19 Drybar

Irvine, California, United States

Drybar is an operator of a multi-unit retail brand that provides professional blowouts (hair washing, drying, and styling). Drybar also offers an award-winning branded consumer product line of hair care and styling products. Drybar was founded in 2009 and is based in Irvine, California.

Buy -
Mergr

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