M&A Deal Summary

Heineken Acquires Fomento Económico Mexicano - Mexican Beer Business

On January 11, 2010, Heineken acquired beverage company Fomento Económico Mexicano - Mexican Beer Business from Fomento Económico Mexicano S.A.B. de C.V for 7.3B USD

Acquisition Highlights
  • This is Heineken’s 5th transaction in the Beverages sector.
  • This is Heineken’s 2nd largest (disclosed) transaction.
  • This is Heineken’s 1st transaction in Mexico.

M&A Deal Summary
Date 2010-01-11
Target Fomento Económico Mexicano - Mexican Beer Business
Sector Beverages
Buyer(s) Heineken
Sellers(s) Fomento Económico Mexicano S.A.B. de C.V
Deal Type Divestiture
Deal Value 7.3B USD

Target

Fomento Económico Mexicano - Mexican Beer Business

Mexico
Fomento Económico Mexicano - Mexican Beer Business is one of the world’s most profitable and fastest-growing beer markets.

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Buyer(S) 1

Buyer

Heineken

Amsterdam, Netherlands

website

Category Company
Founded 1864
Sector Beverages
Employees85,000
Revenue 21.9B EUR (2021)
DESCRIPTION
Entrance to Heineken's corporate headquarters in Amsterdam.
Entrance to Heineken's corporate headquarters in Amsterdam.

Heineken is a global beverage company focused on the production and distribution of beer and cider. Heineken was founded in 1864 and is based in Amsterdam, the Netherlands.

DEAL STATS #
Overall 5 of 12
Sector (Beverages) 5 of 12
Type (Divestiture) 1 of 2
Country (Mexico) 1 of 1
Year (2010) 1 of 2
Size (of disclosed) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-02-29 Brau Union Romania SA

Bucharest, Romania

Brau Union Romania SA is a provider of beer.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-05-01 Commonwealth Brewery

Nassau, Bahamas

Buy -

Seller(S) 1

SELLER

Fomento Económico Mexicano S.A.B. de C.V

Monterrey, Mexico

website

Category Company
Founded 1890
Sector Beverages
Employees270
DESCRIPTION

Fomento Económico Mexicano, S.A.B. de C.V (FEMSA) is a company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry it participates through FEMSA Comercio, comprising a Retail Division operating various small-format store chains including OXXO, a Fuel Division, operating the OXXO GAS chain of retail service stations, and a Health Division, which includes drugstores and related operations. Additionally, through its Strategic Businesses unit, it provides logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA's business units and third-party clients.

DEAL STATS #
Overall 1 of 2
Sector (Beverages) 1 of 1
Type (Divestiture) 1 of 2
Country (Mexico) 1 of 2
Year (2010) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-04 Quimiproductos

Garza, Mexico

Quimiproductos is a manufacturer and provider of cleaning and sanitizing and water treatment products and services to beverage and brewery customers in Mexico; it also operates in several Central and South American countries.

Sell -
Mergr

Product

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