M&A Deal Summary

Heineken Acquires Brasil Kirin Holding S.A.

On February 13, 2017, Heineken acquired beverage company Brasil Kirin Holding S.A. from Kirin for 1.0B EUR

Acquisition Highlights
  • This is Heineken’s 12th transaction in the Beverages sector.
  • This is Heineken’s 3rd largest (disclosed) transaction.
  • This is Heineken’s 1st transaction in Brazil.

M&A Deal Summary
Date 2017-02-13
Target Brasil Kirin Holding S.A.
Sector Beverages
Buyer(s) Heineken
Sellers(s) Kirin
Deal Type Divestiture
Deal Value 1.0B EUR

Target

Brasil Kirin Holding S.A.

Itu, Brazil
website
Brasil Kirin Holding S.A. is one of the largest beer and soft drinks producers in Brazil, operating 12 production facilities with its own distribution network. It has a particularly strong presence in the North and North East, where HEINEKEN currently has less exposure. It owns an extensive portfolio of beer brands and its share of the Brazilian beer market in 2015 was c.9%1. The portfolio includes Schin, one of Brazil's largest brands covering the mainstream and value segments, as well as the Devassa brand. Furthermore, it owns the speciality brands Baden Baden and Eisenbahn, which will complement HEINEKEN's existing premium portfolio.

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Buyer(S) 1

Buyer

Heineken

Amsterdam, Netherlands

website

Category Company
Founded 1864
Sector Beverages
Employees85,000
Revenue 21.9B EUR (2021)
DESCRIPTION
Entrance to Heineken's corporate headquarters in Amsterdam.
Entrance to Heineken's corporate headquarters in Amsterdam.

Heineken is a global beverage company focused on the production and distribution of beer and cider. Heineken was founded in 1864 and is based in Amsterdam, the Netherlands.

DEAL STATS #
Overall 12 of 12
Sector (Beverages) 12 of 12
Type (Divestiture) 2 of 2
Country (Brazil) 1 of 1
Year (2017) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-15 Lagunitas Brewing

Petaluma, California, United States

Lagunitas Brewing Co. is the fifth largest craft brewer in the United States by volume. Lagunitas owns a stable of award-winning brands, including Lagunitas IPA. Lagunitas IPA is the largest India Pale Ale brand in the United States and has become a benchmark for the category. Lagunitas is estimated to sell c. 1 million hectolitres of beer in 2015 from its two world-class breweries in Petaluma, California, and Chicago, Illinois. A third brewery is currently under construction in Azusa, California. The brewer has a strong track record of growth, with 2012 -

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-05 Touchsides

Johannesburg, South Africa

Touchsides is a data analytics, insights, and merchant services company. The business provides platform-as-a-service (PaaS) and software-as-a-service (SaaS) solutions to licensed tavern outlets, enabling the measurement of sales activity in real-time, management of stock levels and informing commercial decisions, such as pricing and promotional offers. Touchsides was founded in 2013 and is based in Johannesburg, South Africa.

Sell -

Seller(S) 1

SELLER

Kirin

Tokyo, Japan

website

Category Company
Founded 1885
Sector Beverages
Employees31,040
Revenue 1,989.5B JPY (2022)
DESCRIPTION

Kirin manufactures food and beverage products in Asia and Oceania. Kirin Holdings was founded in 1885 and is based in Tokyo, Japan.

DEAL STATS #
Overall 1 of 1
Sector (Beverages) 1 of 1
Type (Divestiture) 1 of 1
Country (Brazil) 1 of 1
Year (2017) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-08-23 INVIA

New Berlin, Wisconsin, United States

INVIA is a producer of products that support optimal brain function. INVIA was founded in 2007 and is based in New Berlin, Wisconsin.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-10 Thorne Research

Sandpoint, Idaho, United States

Thorne Research, Inc. is a developer and manufacturer of high-quality, premium supplements sold primarily through medical professionals and also directly to consumers. Thorne Research is based in Sandpoint, Idaho.

Buy -
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