M&A Deal Summary

Harte-Hanks Acquires PennySaver USA Publishing

On January 1, 1972, Harte-Hanks acquired marketing company PennySaver USA Publishing

Acquisition Highlights
  • This is Harte-Hanks’ 1st transaction in the Marketing sector.
  • This is Harte-Hanks’ 1st transaction in the United States.
  • This is Harte-Hanks’ 1st transaction in California.
Investment Fate
  • PennySaver USA Publishing was divested to a consortium of buyers in 2013.
  • PennySaver USA Publishing was sold to a financial buyer in 2015.

M&A Deal Summary
Date 1972-01-01
Target PennySaver USA Publishing
Sector Marketing
Buyer(s) Harte-Hanks
Deal Type Add-on Acquisition

Target

PennySaver USA Publishing

Brea, California, United States
PennySaver USA Publishing LLC is a provider of print and digital, hyper-local, marketing and advertising services to California-based and nationwide customers.

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Buyer(S) 1

Buyer

Harte-Hanks

Chelmsford, Massachusetts, United States
Category Company
Founded 1923
Sector Marketing
Employees1,709
Revenue 206M USD (2022)
DESCRIPTION

Harte-Hanks is a worldwide direct and targeted marketing company that provides multichannel direct and digital marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks was founded in 1923 and is based in Chelmsford, Massachusetts.

DEAL STATS #
Overall 1 of 9
Sector (Marketing) 1 of 7
Type (Add-on Acquisition) 1 of 9
State (California) 1 of 2
Country (United States) 1 of 5
Year (1972) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1999-10-04 Harte-Hanks Market Intelligence

San Diego, California, United States

Harte-Hanks Market Intelligence, Inc. is a provider of IT services for data to drive marketing and sales.

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