Investment Summary

Halyard Capital Invests In TranZact

On May 1, 2003, private equity firm Halyard Capital invested in marketing company TranZact

Investment Highlights
  • This is Halyard Capital’s 1st transaction in the Marketing sector.
  • This is Halyard Capital’s 7th transaction in the United States.
  • This is Halyard Capital’s 1st transaction in New Jersey.
Investment Fate
  • TranZact was sold to a consortium of financial buyers in 2007 for 185M USD.
  • TranZact was sold to a publicly-traded strategic buyer in 2014 for 280M USD.
  • TranZact was divested to a consortium of buyers in 2016.
  • TranZact was sold to a publicly-traded strategic buyer in 2019 for 1.3B USD.
  • TranZact was divested to a consortium of buyers in 2024 for 632M USD.

Investment Summary

Date 2003-05-01
Target TranZact
Sector Marketing
Investor(s) Halyard Capital
Deal Type Stake Purchase

Target

TranZact

Fort Lee, New Jersey, United States
TranZact specializes in addressing consumers' insurance needs through our comprehensive direct-to-consumer marketing, sales, servicing, and technology capabilities. TranZact was founded in 1997 and is based in Fort Lee, New Jersey.

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Investor(S) 1

Investor

Halyard Capital

Sarasota, Florida, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively on the tech-enabled business and information services, digital marketing/data analytics, IT cyber security, and IT infrastructure and communications industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity, and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American and European-based opportunities. Halyard Capital was formed in 2000 and is based in Sarasota, Florida.


DEAL STATS #
Overall 7 of 27
Sector: Marketing M&A 1 of 8
Type: Stake Purchase M&A Deals 2 of 2
State: New Jersey M&A 1 of 1
Country: United States M&A 7 of 27
Year: 2003 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-01-01 American Community Newspapers

Leesburg, Virginia, United States

American Community Newspapers LLC is a publisher of community newspapers, daily newspapers, a weekly shopper and business and specialty publications.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2003-07-01 Netgear

San Jose, California, United States

Netgear is a global networking company that delivers products to consumers, businesses and service providers. Netgear's business is managed in three specific business units: retail, commercial, and service provider. The retail business unit consists of home networking, home video security, storage and digital media products. The commercial business unit consists of business networking, storage and security solutions. The service provider business unit consists of made-to-order and retail-proven whole home networking hardware and software solutions as well as 4G LTE hotspots sold to service providers for sale to their subscribers. Netgear was formed in 1996 and is based in San Jose, California.

Sell -