M&A Deal Summary

Halyard Capital Acquires TI Health

On July 30, 2018, private equity firm Halyard Capital acquired marketing company TI Health from SRAX for 53M USD

Acquisition Highlights
  • This is Halyard Capital’s 7th transaction in the Marketing sector.
  • This is Halyard Capital’s 3rd largest (disclosed) transaction.
  • This is Halyard Capital’s 26th transaction in the United States.
  • This is Halyard Capital’s 4th transaction in New York.

M&A Deal Summary
Date 2018-07-30
Target TI Health
Sector Marketing
Buyer(s) Halyard Capital
Sellers(s) SRAX
Deal Type Divestiture
Deal Value 53M USD

Target

TI Health

New York, New York, United States
website
Halyard MD Opco LLC is a healthcare and pharmaceutical digital advertising product line. Halyard MD Opco is based in New York.

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Buyer(S) 1

Buyer

Halyard Capital

New York, New York, United States

Investor Investor Investor

website

Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively within the media, communications and business services industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American based opportunities. Halyard Capital was formed in 2000 and is based in New York, New York.

DEAL STATS #
Overall 26 of 26
Sector (Marketing) 7 of 7
Type (Divestiture) 3 of 3
State (New York) 4 of 4
Country (United States) 26 of 26
Year (2018) 1 of 1
Size (of disclosed) 3 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-09-14 Practice Insight

Houston, Texas, United States

Practice Insight LLC is a provider of SaaS-based revenue cycle management solutions to healthcare providers. PI's solutions automate a physician practice reimbursement workflow which assists them in reducing bad debt, shortens the collection cycle and streamlines the administrative staff needed to manage the RCM function.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-10 Jun Group

New York, New York, United States

Jun Group is a mobile video and branded content advertising platform, providing social-media video advertising services. Jun Group was founded in 2005 and is based in New York City.

Sell -

Seller(S) 1

SELLER

SRAX

Westlake Village, California, United States

website

Category Company
Founded 2009
Sector Marketing
Employees35
Revenue 27M USD (2021)
DESCRIPTION

SRAX is an Internet advertising company that provides tools that automate the digital advertising market. The Company's platforms connect online publishers with demand partners and buyers, provide targeted and measurable facebook advertising campaigns and offer brand advocacy and customer loyalty campaigns all through proprietary technology. SRAX was founded in 2009 and is based in Westlake Village, California.

DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 2
State (New York) 1 of 1
Country (United States) 1 of 2
Year (2018) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-03 Steel Media

New York, New York, United States

Steel Media, Inc. provides digital ad inventory to all top ten ad agencies, by billing, in the U.S.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-04 LD Micro

San Ramon, California, United States

LD Micro is a data and event company serving the small and micro-cap space with SaaS platform. LD Micro was founded in 2006 and is based in San Ramon, California.

Buy -
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