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M&A Deal Summary

Halyard Capital Acquires EducationDynamics

On September 12, 2006, private equity firm Halyard Capital acquired marketing company EducationDynamics

Acquisition Highlights
  • This is Halyard Capital’s 3rd transaction in the Marketing sector.
  • This is Halyard Capital’s 13th transaction in the United States.
  • This is Halyard Capital’s 1st transaction in Kansas.
Investment Fate
  • EducationDynamics was sold to a consortium of financial buyers in 2015.
  • EducationDynamics was sold to a consortium of financial buyers in 2021.

M&A Deal Summary
Date 2006-09-12
Target EducationDynamics
Sector Marketing
Buyer(s) Halyard Capital
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Arbor Advisors (Financial)

Target

EducationDynamics

Lenexa, Kansas, United States
EducationDynamics is a provider of web-based marketing, enrollment, and retention products and services to post-secondary institutions. EducationDynamics was founded in 2005 and is based in Lenexa, Kansas.

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Buyer(S) 1

Buyer

Halyard Capital

Sarasota, Florida, United States

Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively on the tech-enabled business and information services, digital marketing/data analytics, IT cyber security, and IT infrastructure and communications industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity, and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American and European-based opportunities. Halyard Capital was formed in 2000 and is based in Sarasota, Florida.

DEAL STATS #
Overall 13 of 27
Sector: Marketing M&A 3 of 8
Type: Buyout (LBO, MBO, MBI) M&A Deals 6 of 11
State: Kansas M&A 1 of 2
Country: United States M&A 13 of 27
Year: 2006 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-06 Herald Media

Boston, Massachusetts, United States

Herald Media is the most powerful advertising and news medium in eastern Massachusetts. For readers, Herald Media's online and print publications offer strong, grassroots journalism written, photographed and edited by people whose foundations are within the communities they serve.

Sell $230M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-20 Pfingsten Publishing

Seven Hills, Ohio, United States

Pfingsten Publishing, Inc. is a business-to-business media company which served the financial services (insurance and mortgage), art (art and framing retailers, manufacturers, and distributors), and industrial (MRO and commercial construction) markets.

Sell -
Mergr

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