M&A Deal Summary

Halyard Capital Acquires Aberdeen Group

On April 29, 2015, private equity firm Halyard Capital acquired marketing company Aberdeen Group from Harte-Hanks

Acquisition Highlights
  • This is Halyard Capital’s 5th transaction in the Marketing sector.
  • This is Halyard Capital’s 21st transaction in the United States.
  • This is Halyard Capital’s 4th transaction in Massachusetts.
Investment Fate
  • Aberdeen Group was sold to a strategic buyer in 2020.

M&A Deal Summary
Date 2015-04-29
Target Aberdeen Group
Sector Marketing
Buyer(s) Halyard Capital
Sellers(s) Harte-Hanks
Deal Type Divestiture

Target

Aberdeen Group

Boston, Massachusetts, United States
website
Aberdeen Group, Inc. is a provider of research and content marketing solutions that technology industry marketers leverage to provide thought leadership and to drive demand with their target customers. Aberdeen Group was founded in 1988 and is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Halyard Capital

New York, New York, United States

Investor Investor Investor

website

Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively within the media, communications and business services industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American based opportunities. Halyard Capital was formed in 2000 and is based in New York, New York.

DEAL STATS #
Overall 21 of 26
Sector (Marketing) 5 of 7
Type (Divestiture) 2 of 3
State (Massachusetts) 4 of 4
Country (United States) 21 of 26
Year (2015) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-02-12 Stella Rising

New York, New York, United States

Stella Rising is a media strategy, planning and buying company to emerging and established brands in the fashion, beauty, health, food and beverage industries. Stella Rising was established in 1982 and is based in New York City.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-30 Jun Group

New York, New York, United States

Jun Group is a mobile video and branded content advertising platform, providing social-media video advertising services. Jun Group was founded in 2005 and is based in New York City.

Buy -

Seller(S) 1

SELLER

Harte-Hanks

Chelmsford, Massachusetts, United States

website

Category Company
Founded 1923
Sector Marketing
Employees2,500
Revenue 195M USD (2021)
DESCRIPTION

Harte-Hanks is a worldwide direct and targeted marketing company that provides multichannel direct and digital marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks was founded in 1923 and is based in Chelmsford, Massachusetts.

DEAL STATS #
Overall 3 of 5
Sector (Marketing) 2 of 3
Type (Divestiture) 3 of 4
State (Massachusetts) 1 of 2
Country (United States) 3 of 5
Year (2015) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-04-14 Harte-Hanks Market Intelligence

San Diego, California, United States

Harte-Hanks Market Intelligence, Inc. is a provider of IT services for data to drive marketing and sales.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-07 Aleutian Consulting

Denver, Colorado, United States

Aleutian Consulting LLC is a marketing consulting firm. Aleutian Consulting LLC was established in 2008 and is headquartered in Denver, Colorado.

Buy -
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