M&A Deal Summary |
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Date | 2015-04-29 |
Target | Aberdeen Group |
Sector | Marketing |
Buyer(s) | Halyard Capital |
Sellers(s) | Harte-Hanks |
Deal Type | Divestiture |
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Category | Private Equity Firm |
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Founded | 2000 |
PE ASSETS | 600M USD |
Size | Middle-Market |
Type | Sector Agnostic |
Halyard Capital is a private equity firm that focuses exclusively within the media, communications and business services industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American based opportunities. Halyard Capital was formed in 2000 and is based in New York, New York.
DEAL STATS | # |
---|---|
Overall | 21 of 26 |
Sector (Marketing) | 5 of 7 |
Type (Divestiture) | 2 of 3 |
State (Massachusetts) | 4 of 4 |
Country (United States) | 21 of 26 |
Year (2015) | 1 of 2 |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2014-02-12 |
Stella Rising
New York, New York, United States Stella Rising is a media strategy, planning and buying company to emerging and established brands in the fashion, beauty, health, food and beverage industries. Stella Rising was established in 1982 and is based in New York City. |
Sell | - |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2015-07-30 |
Jun Group
New York, New York, United States Jun Group is a mobile video and branded content advertising platform, providing social-media video advertising services. Jun Group was founded in 2005 and is based in New York City. |
Buy | - |
Category | Company |
---|---|
Founded | 1923 |
Sector | Marketing |
Employees | 1,709 |
Revenue | 206M USD (2022) |
Harte-Hanks is a worldwide direct and targeted marketing company that provides multichannel direct and digital marketing services and shopper advertising opportunities to a wide range of local, regional, national and international consumer and business-to-business marketers. Harte-Hanks was founded in 1923 and is based in Chelmsford, Massachusetts.
DEAL STATS | # |
---|---|
Overall | 3 of 5 |
Sector (Marketing) | 2 of 3 |
Type (Divestiture) | 3 of 4 |
State (Massachusetts) | 1 of 2 |
Country (United States) | 3 of 5 |
Year (2015) | 2 of 2 |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2015-04-14 |
Harte-Hanks Market Intelligence
San Diego, California, United States Harte-Hanks Market Intelligence, Inc. is a provider of IT services for data to drive marketing and sales. |
Sell | - |
DATE | TARGET | DEAL TYPE | VALUE |
---|---|---|---|
2016-03-07 |
Aleutian Consulting
Denver, Colorado, United States Aleutian Consulting LLC is a marketing consulting firm. Aleutian Consulting LLC was established in 2008 and is headquartered in Denver, Colorado. |
Buy | - |