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M&A Deal Summary

GSM Outdoors Acquires Plano Synergy

On April 20, 2021, GSM Outdoors acquired consumer products company Plano Synergy from Pure Fishing

Acquisition Highlights
  • This is GSM Outdoors’ 6th transaction in the Consumer Products sector.
  • This is GSM Outdoors’ 6th transaction in the United States.
  • This is GSM Outdoors’ 1st transaction in Texas.

M&A Deal Summary
Date 2021-04-20
Target Plano Synergy
Sector Consumer Products
Buyer(s) GSM Outdoors
Sellers(s) Pure Fishing
Deal Type Divestiture

Target

Plano Synergy

Grand Prairie, Texas, United States
Plano Synergy is an operator of hunting accessories and archery brands. Plano Synergy brands are Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace. Plano Synergy is based in Grand Prairie, Texas.

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Buyer(S) 1

Buyer

GSM Outdoors

Irving, Texas, United States
Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

GSM Outdoors specializes in developing and marketing innovative products for the hunting, sport shooting, and rugged outdoor enthusiast market. GSM owns 20+ industry-leading brands including stealth cam, walker’s, muddy outdoors, birchwood casey, hawk, cyclops, western rivers, american hunter, HME, and SME among others. GSM Outdoors was founded in 1999 and is based in Irving, Texas.

DEAL STATS #
Overall 6 of 12
Sector: Consumer Products M&A 6 of 12
Type: Divestiture M&A Deals 2 of 4
State: Texas M&A 1 of 2
Country: United States M&A 6 of 12
Year: 2021 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-28 Hunter s Specialities

Cedar Rapids, Iowa, United States

Hunter's Specialties is a manufacturer of hunting accessories and has been producing quality products.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-10-26 Gary Yamamoto Custom Baits

Page, Arizona, United States

Gary Yamamoto Custom Baits manufactures soft baits used by bass fishing enthusiasts and professional bass anglers. The company's signature product, the “Senko,” is a recognizable soft bait in the market and a mainstay in angler’s tackle boxes worldwide. Professional angler Gary Yamamoto founded the Company in 1983 to produce the highest quality soft-plastic fishing lures on the market, creating one of the most iconic brands in fishing. The Company’s baits are made in the USA, and over 2.5 million baits are shipped worldwide each year.

Buy -

Seller(S) 1

SELLER

Pure Fishing

Columbia, South Carolina, United States
Category Company
Founded 1937
Sector Consumer Products
Revenue 556M USD (2017)
DESCRIPTION

Pure Fishing is a manufacturer and marketer of fishing tackle and accessories that sells products in 18 countries under the Berkley, Trilene, Abu Garcia, Mitchell, Fenwick, Spider, Johnson and Red Wolf brands. Pure Fishing, Inc. was founded in 1937 and is based in Columbia, South Carolina.

DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Texas M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2021 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-02-07 Sebile International S.A.

Palmer Lake, Colorado, United States

Sebile International S.A. is a provider of fishing lures, tackles, rods, and reels.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-22 Svendsen Sport

Gadstrup, Denmark

Svendsen Sport is a European supplier of Sports Fishing Tackle under Savage Gear, Prologic, MadCat, Water Wolf, and DAM brands. The company develops, markets, and sells products to a large number of countries in Europe, Asia, Australia, and the Americas through its own sales companies and agents. Svendsen Sport was founded in 1977 and is based in Gadstrup, Denmark.

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