M&A Deal Summary

Google Acquires Ignite Logic

On May 10, 2004, Google acquired internet software and services company Ignite Logic

Acquisition Highlights
  • This is Google’s 4th transaction in the Internet Software and Services sector.
  • This is Google’s 9th transaction in the United States.

M&A Deal Summary
Date 2004-05-10
Target Ignite Logic
Sector Internet Software and Services
Buyer(s) Google
Deal Type Add-on Acquisition

Target

Ignite Logic

United States
Ignite Logic, Inc. was a startup company that helped law firms and other small businesses setup websites.Ignite was creating a WYSIWYG HTML editor for their product.

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Buyer(S) 1

Buyer

Google

Mountain View, California, United States

website

Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 282.8B USD (2022)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 9 of 222
Sector (Internet Software and Services) 4 of 102
Type (Add-on Acquisition) 8 of 214
Country (United States) 9 of 175
Year (2004) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2003-10-24 Sprinks Ad Service

Palo Alto, California, United States

Sprinks is an Internet advertising company. Sprinks is based in Palo Alto, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2004-07-13 Picasa

Mountain View, California, United States

Picasa is an image organizer and image viewer for organizing and editing digital photos, plus an integrated photo-sharing website.

Buy -
Mergr

Product

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