Add-on Acquisition • Internet Software and Services

GoDaddy Acquires Main Street Hub

On January 23, 2018, GoDaddy acquired internet software and services company Main Street Hub from Vista Equity Partners for 175M USD

Acquisition Context
  • This is GoDaddy’s 17th transaction in the Internet Software and Services sector.
  • This is GoDaddy’s 3rd largest (disclosed) transaction.
  • This is GoDaddy’s 15th transaction in the United States.
  • This is GoDaddy’s 1st transaction in Texas.

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M&A Deal Summary

Date January 23, 2018
Target Main Street Hub
Sector Internet Software and Services
Buyer(s) GoDaddy
Sellers(s) Vista Equity Partners
Deal Type Add-on Acquisition
Deal Value 175M USD

Target Company

Main Street Hub

Austin, Texas, United States
Main Street Hub, Inc.is a full‐service marketing platform that integrates social media, customer reviews,mobile and email marketing to help local businesses get more customers and keep them coming back while saving them valuable time. Main Street Hub, Inc. was established in 2010 and is based in Austin, Texas.
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Buyer Overview 1

Buyer

GoDaddy

Tempe, Arizona, United States

Category Company
Founded 1997
Sector Internet Software and Services
Employees5,518
Revenue 4.6B USD (2024)
DESCRIPTION
GoDaddy's corporate headquarters in Scottsdale, Arizona.
GoDaddy's corporate headquarters in Scottsdale, Arizona.

GoDaddy is a provider software and tools for consumers and businesses. GoDaddy's software solutions include a variety of domain name registration plans, website design and hosting packages, and cloud-based solutions. Specific products include SSL Certificates, Domains by Proxy private registration, ecommerce website hosting, blog software, search engine optimization utilities, email marketing tools, website design services, website security software and online storage solutions. GoDaddy was formed in 1997 and is based in Tempe, Arizona.


Deal Context for Buyer #
Overall 19 of 27
Sector: Internet Software and Services 17 of 24
Type: Add-on Acquisition 16 of 23
State: Texas 1 of 1
Country: United States 15 of 20
Year: 2018 1 of 1
Size (of disclosed) 3 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-03-22 Sucuri

Menifee, California, United States

Sucuri, Inc. is a security platform offering business owners a suite of security tools designed to protect website owners from emerging online threats. Nearly 75 percent of all legitimate websites have unpatched vulnerabilities1, and websites that have been blacklisted due to a hack can experience an 80 percent reduction in traffic for more than 48 hours2. Sucuri's suite of tools provide website owners the solution they require to respond to hacks when they occur, while also virtually patching vulnerabilities.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-10 Sellbrite

Pasadena, California, United States

Sellbrite is a provider of multi-channel ecommerce business software. Sellbrite helps clients reach new customers no matter where they shop, create and manage listings, control inventory, and fulfill orders all from a single, intuitive interface.

Buy -

Seller Profile 1

SELLER

Vista Equity Partners

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 100.0B USD
Size Mega
Type Sector Focused
DESCRIPTION
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.
Entrance to Frost Bank Tower, Vista Equity's main office in Austin, Texas.

Vista Equity Partners is a mega-sized asset management firm focused on private equity, public equity, credit, and other strategies. The Firm's private equity group looks to invest in and acquire software and technology enabled services companies. Specific areas of interest include software, software-as-a-service (SaaS), technology-enabled business services, and technology-enabled information services. Vista can commit up to $700 million per transaction and will consider a variety transaction situations, including management/leveraged buyouts, growth or acquisition financings, recapitalizations or restructurings, spinouts, and take privates. Vista Equity Partners was formed in 2000 and is based in Austin, Texas.


Deal Context for Seller #
Overall 34 of 72
Sector: Internet Software and Services 6 of 21
Type: Add-on Acquisition 15 of 36
State: Texas 7 of 15
Country: United States 31 of 68
Year: 2018 2 of 5
Size (of disclosed) 17 of 20
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-03 Trintech

Plano, Texas, United States

Trintech is a provider of integrated software solutions for the Last Mile of Finance. From the time a transaction occurs to the time financial statements are issued, Trintech's innovative Unity Suite automates data collection, account reconciliation, financial close management, financial reporting, XBRL, and financial control testing. Trintech was founded in 1993 and is based in Plano, Texas.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-04-05 WorkTango

Austin, Texas, United States

WorkTango is a human resources engagement and performance SaaS platform. The Company offers the only Employee Experience Platform that enables meaningful recognition and rewards, offers actionable insights through employee surveys, and supports alignment through goal setting and feedback. WorkTango is based in Austin, Texas.

Buy -