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M&A Deal Summary

MRI-Simmons Acquires Simmons Research

On February 12, 2019, MRI-Simmons acquired business services company Simmons Research from STG

Acquisition Highlights
  • This is MRI-Simmons’ 1st transaction in the Business Services sector.
  • This is MRI-Simmons’ 1st transaction in the United States.
  • This is MRI-Simmons’ 1st transaction in New York.

M&A Deal Summary
Date 2019-02-12
Target Simmons Research
Sector Business Services
Buyer(s) MRI-Simmons
Sellers(s) STG
Deal Type Merger

Target

Simmons Research

New York, New York, United States
Simmons Research is a provider of consumer measurement and analytical services to marketers, media brands and advertising agencies.

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Buyer(S) 1

Buyer

MRI-Simmons

New York, New York, United States
Category Company
Founded 2019
Sector Information Services
DESCRIPTION

MRI-Simmons is a provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights. MRI-Simmons was formed in 2019 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector (Business Services) 1 of 1
Type (Merger) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2019) 1 of 1

Seller(S) 1

SELLER

STG

Menlo Park, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2002
PE ASSETS 10.0B USD
Size Mega
Type Sector Focused
DESCRIPTION

STG is a private equity firm focused on making investments in software and services companies. STG looks to leverage operational expertise in helping its portfolio companies 'increase customer value' and grow. In addition to its focus within the software/services sectors, STG also has interest in healthcare, pharmaceuticals manufacturing, consumer packaged goods, retail, financial services, and communications. STG was formed in 2002 and is based in Menlo Park, California.

DEAL STATS #
Overall 20 of 32
Sector (Business Services) 3 of 3
Type (Merger) 3 of 5
State (New York) 2 of 2
Country (United States) 12 of 22
Year (2019) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-17 AFS Technologies

Phoenix, Arizona, United States

AFS Technologies is a provider of fully integrated business software solutions, specifically engineered for the Food and Beverage industries. AFS new Service Oriented Architecture (SOA), based on Web Services and built on Microsoft. NET Framework 2.0, provides its customers with greater IT flexibility, increased scalability of their existing systems, and more powerful functionality, all at an affordable price. AFS Technologies was founded in 1985 and is based in Phoenix, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-10 RedSeal

San Jose, California, United States

RedSeal is a provider of cyber risk modeling solutions for hybrid environments, helping the most complex networks understand their cyber terrain. The insights from the application are used to shrink the attack surface and design resilience into the network, prioritize and operationalize the remediation of vulnerabilities, and strengthen risk and compliance management. RedSeal was formed in 2004 and is based in San Jose, California.

Buy -
Mergr

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