M&A Deal Summary

Genius Brands Acquires WOW!

On October 27, 2021, Genius Brands acquired digital media company WOW! for 53M USD

Acquisition Highlights
  • This is Genius Brands’ 1st transaction in the Digital Media sector.
  • This is Genius Brands’ largest (disclosed) transaction.
  • This is Genius Brands’ 1st transaction in Canada.
  • This is Genius Brands’ 1st transaction in British Columbia.

M&A Deal Summary
Date 2021-10-27
Target WOW!
Sector Digital Media
Buyer(s) Genius Brands
Deal Type Add-on Acquisition
Deal Value 53M USD

Target

WOW!

Vancouver, British Columbia, Canada
website
WOW! is an animation-focused entertainment company producing top-end content and building brands and audiences on the most engaging media platforms. The company produces animation in its two established studios: Frederator Studios in the USA, which has a 20-year track record; and one of Canada’s largest, multi-faceted animation production studios, Mainframe Studios, which has a 25-year track record. It also operates Channel Frederator Network on YouTube. WOW! was formed in 2008 and is based in Vancouver, British Columbia.

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Buyer(S) 1

Buyer

Genius Brands

Beverly Hills, California, United States

website

Category Company
Founded 2006
Sector Digital Media
Revenue 2M USD (2020)
DESCRIPTION

Genius Brands is a global kids media company developing, producing, marketing, and licensing branded children’s entertainment properties and consumer products for media and retail distribution. The Company’s ‘content with a purpose’ portfolio includes Stan Lee’s Superhero Kindergarten, starring Arnold Schwarzenegger, on Kartoon Channel!; Shaq’s Garage, starring Shaquille O’Neal, coming to Kartoon Channel! in 2022; Rainbow Rangers on Kartoon Channel! and Netflix; Llama Llama, starring Jennifer Garner, on Netflix; award-winning toddler brand Baby Genius; adventure comedy STEM series Thomas Edison's Secret Lab; and entrepreneurship series Warren Buffett's Secret Millionaires Club. Through licensing agreements with leading partners, characters from Genius Brands’ IP also appear on a wide range of consumer products for the worldwide retail marketplace. The Company’s new Kartoon Channel! and Kartoon Classroom! are available in over 100 million U.S. television households via a broad range of distribution platforms, including Comcast, Cox, DISH, Pluto TV, Sling TV, Amazon Prime, Amazon Fire, Apple TV, Apple i0s, Android TV, Android Mobil, Google Play, Xumo, Roku, Tubi, KartoonChannel.com, Samsung Smart TVs and LG TVs. Genius Brands was formed in 2006 and is based in Beverly Hills, California.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
Mergr

Product

Company

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